Tag: toothpaste

No more landfillings – all toothpaste tubes now recyclable for Recycle Week

Stuart Mitchell

Whether you’re a roller or a squeezer, the age-old question of what to do with the tube once every inch of toothpaste has been used has finally been answered. For Recycle Week 2025, the humble toothpaste tube has become recyclable and should head for the recycling and not the bin from now on, meaning fewer landfillings for the UK.  Each year more than 252 million tubes of fluoride fresh toothpaste are sold in the UK. Twice a day, millions of us brush our teeth—yet until now, those toothpaste tubes have…

Read More

Tesco working with major brands to remove un-needed toothpaste packaging 

Stuart Mitchell

A trial to remove un-needed toothpaste packaging in the UK has been launched by Tesco.   For many years, tubes of toothpaste have been packed in a cardboard box, but now Tesco is hoping to banish this piece of unnecessary packaging for good. From 21 September, it will test how customers feel when branded toothpaste is no longer sold in this way.   Last November the supermarket got the ball rolling by scrapping these boxes for its own brand toothpaste – a move which will lead to the saving of more than…

Read More

ASA – Are your toothpaste claims ‘all-white’?

Stuart Mitchell

The ASA have released a post which talks about “Are your toothpaste claims ‘all-white’?.  I have enclosed the text of the link below, but please have a look at the CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA has investigated a number of toothpaste whitening claims over the years, but a ruling published earlier this year signalled a change in direction in the type of evidence the ASA is likely to expect to see to substantiate claims for…

Read More