Day: 24 February 2019

Sainsbury’s will be the first UK supermarket to sell meat-alternatives next to the real deal

Stuart Mitchell

In an industry-leading move, Sainsbury’s has announced it will be trialling a new meat-alternative section in its meat, fish, and poultry aisle across 20 stores nationwide, following the success of its new plant-based range which launched earlier this month. The change will be the first time a UK supermarket has positioned a range of meat-alternatives directly alongside meat options in store. With 91% of Brits now adopting a ‘flexitarian’ diet*, the decision by Sainsbury’s will now offer customers broader choice when browsing in the meat aisle by including a range…

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Jockeys saddle up to raise vital cash for cancer services

Stuart Mitchell

Twelve eager amateur jockeys are chomping at the bit after being selected to compete in the 49th annual Macmillan Charity Raceday, which will take place on June 15th at the iconic York Racecourse. With previous competitors including Love Island star Chris Hughes, Macmillan’s ‘Ride of Their Lives’ forms part of the largest charity raceday in British racing. The amateur jockeys will train for months to prepare for the event, all the while raising sponsorship money for Macmillan Cancer Support. Funds raised will help Macmillan to be right there with people…

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See It Be It Ambassador for 2019 named

Stuart Mitchell

Cannes Lions has today announced Swati Bhattacharya, Chief Creative Officer at FCBULKA, as the 2019 See It Be It Ambassador, guiding the participants through the programme and leading the discussion around the theme for this year which asks participants to “Invite yourself”. Through the See It Be It initiative, launched in 2014, Cannes Lions has fully funded over 70 women to attend the Festival, providing them with an exclusive learning experience and exposure to the global creative community. In partnership with Spotify, the programme supports the next generation of female…

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Co-op compostable carriers on the cobbles

Stuart Mitchell

Tackling single-use plastic is “Streets” ahead in Weatherfield as the Co-op rolls-out its compostable carrier bag on to the nation’s favourite Cobbles. Last week (Wednesday, 20 February) Co-op’s environmentally friendly alternative to single-use plastic bags will be seen in Coronation Street for the first time. As part of its aim to ditch single use plastic, the Co-op has rolled out compostable carriers to over 1,000 of its food stores – including those across Greater Manchester. The move is estimated to replace around 60M single-use plastic bags UK-wide. Co-op is the…

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CAP – Be a Valentine’s S.A.I.N.T. with your promotional marketing

Stuart Mitchell

The CAP have released a post called: Be a Valentine’s S.A.I.N.T. with your promotional marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It’s that time of year again, when two become one, where the world turns shades of pink and red, when January sales become Valentine’s Day promotions. So, allow us to serenade you with a S.A.I.N.T of a guide to ensure your…

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