Walmart International and P&G Combine Efforts to Bring Clean Drinking Water to Children and Families Around the World

Walmart International is proud to partner with The Procter & Gamble Company (P&G) and their Children’s Safe Drinking Water Program to launch a 2019 Global Event program that will raise awareness of the global water crisis. Access to clean drinking water is a challenge every day for nearly 844 million people, and the burden for family household water needs disproportionally affects children around the world. In fact, nearly 1,000 children die every day from water-borne diseases—more than HIV/AIDS and malaria combined. Walmart International will support the “1 purchase = 1…

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Herbal Essences and TerraCycle Create the Brand’s First-Ever Beach Plastic Bottle

Each year, upwards of 8 million tons of plastic waste end up in rivers, lakes and oceans, harming the plant and wildlife that make up these naturally diverse environments. To celebrate World Water Day, Herbal Essences has teamed up with an innovative waste management company, TerraCycle, to create recyclable shampoo and conditioner bottles made of 25% beach plastic. This partnership is just one step in helping TerraCycle advance their mission to eliminate the idea of waste and bring awareness to the plastic pollution in our waterways. “Plastic floating in our…

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Swarovski Waterschool Partners With Teach for All to Engage Students in Water Conservation

The Swarovski Waterschool is partnering with Teach For All to help students around the world become more informed global citizens and environmental stewards. This follows a long-term partnership between the Swarovski Foundation and several Teach For All network organizations including those in Austria, China, and Thailand, supporting the recruitment and training of their teaching participants. The partnership enables Teach For All’s network of partner organizations – currently located in 49 countries – and their community of educators to incorporate the WATERSCHOOLdocumentary and related educational resources and their applicability in their…

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SC Johnson to Launch First-Ever 100% Recycled Ocean Plastic Bottle in a Major Home Cleaning Brand

As part of its ongoing commitment to tackling the problem of plastic pollution in our oceans, SC Johnson has announced that it will launch the industry’s first product that uses 100 percent recycled ocean plastic in a major home cleaning brand. That product is part of the ubiquitous Windex® brand, one of the company’s most popular brands and a household favorite for the past 86 years. “With over 5 trillion pieces of plastic debris in the ocean, conditions are continuing to get worse and worse,” said Fisk Johnson, Chairman and…

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CAP – E-cigarettes and the CAP Code: Avoid your campaign going up in smoke

The CAP have released a post which talks called E-cigarettes and the CAP Code: Avoid your campaign going up in smoke. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. If you’re a marketer of e-cigarettes, you’re probably aware that there are many ‘do’s’ and ‘don’ts’ when it comes to advertising your products, but creating compliant advertising doesn’t have to be a drag.  Read on…

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