Day: 30 March 2019

Hunter Hayes and the Ad Council Form Partnership Against Drunk Driving

Stuart Mitchell

The Ad Council and NHTSA‘s Buzzed Driving is Drunk Driving campaign is teaming up with recording artist Hunter Hayes to spread the word that people should be aware of their buzzed “warning signs” to avoid drinking and driving. Every individual has their own personal signs—like taking too many selfies or texting an ex—that indicate that they are impaired and shouldn’t drive. New PSAs feature Hayes in a relaxed interview setting as he reflects on his personal buzzed warning signs, reiterates the importance of finding a safe way home after drinking,…

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Banfield Foundation® Announces $1 Million Commitment To Pet-Friendly Domestic Violence Programs Through Safer Together™ Initiative

Stuart Mitchell

The Banfield Foundation announced its commitment to raising awareness of the link between domestic violence and animal abuse by committing to invest $1 million over four years through its new Safer Together initiative. The program was designed to help create a world where victims of domestic violence and their pets can find safety together. This multi-faceted initiative includes a grant program, the creation of an all-volunteer Advisory Committee, continuing education for the veterinary profession, and a public awareness campaign. Research suggests up to 89 percent of pet-owning domestic violence victims…

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Fearless Girl Campaign Comes to London

Stuart Mitchell

State Street Global Advisors, the asset management business of State Street Corporation, today brought its Fearless Girl campaign to London with a new statue in Paternoster Square, against the backdrop of St Paul’s Cathedral. The firm also announced new global diversity impact numbers on the campaign’s second anniversary. Since first launching the Fearless Girl campaign in 2017 on the eve of International Women’s Day, 445 companies of the 1,265 identified by State Street Global Advisors have responded to the call to action by either adding a female director or committing…

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Swarovski Reaffirms Its Commitment to Advancing Equality With New ‘The Future Is Equal’ Campaign

Stuart Mitchell

In celebration of International Women’s Day (March 8), Swarovski is launching a new The Future is Equal campaign. This year, the global campaign invites both employees and customers to join the movement by sharing a sign of solidarity and togetherness. The sign of the campaign is the Solidarity Selfie: take a photograph of yourself, or you with someone who has supported you, making a ‘W’ shape with your hands, then share it on social media alongside a message of support. Tag someone to join the movement and include @Swarovski and…

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Earth Hour 2019: A Single Hour to Inspire a Movement to Protect Our Planet

Stuart Mitchell

Tonight at 8:30 PM local time, individuals, businesses and cities around the world will switch off their lights for one hour to celebrate Earth Hour and recommit to protecting the planet. From the Sydney Opera House to the Empire State Building and the Eiffel Tower, thousands of iconic landmarks will join millions of people to show their support for the fight against climate change and the conservation of the natural world. Earth Hour comes at a critical juncture in the history of the planet and humanity. From devastating wildfires to…

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