Month: March 2019

Republic Services Strengthens Commitment to Reduce Fleet Emissions With Expanded Adoption of Redeem™ Renewable Natural Gas (RNG)

Stuart Mitchell

Republic Services, Inc. has announced an agreement that represents the widest geographic usage of Clean Energy  Redeem™ renewable natural gas (RNG) in North America. RNG is an ultra-low-carbon intensity transportation fuel that substantially lowers greenhouse gas emissions. A growing number of Republic Services’ natural gas-powered vehicles will utilize increasing amounts of Redeem fuel across 21 states over the next five years. This is projected to reduce fleet emissions by roughly 250,000 metric tons of CO2e (carbon dioxide equivalent) per year, which is equal to taking 53,000 passenger vehicles off the road1. “As the…

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TRON & ALS Association Launch #VoiceYourLove to Raise Awareness of ALS

Stuart Mitchell

TRON Foundation, one of the largest blockchain protocols for decentralized applications, is joining the ALS Association for #VoiceYourLove, an awareness campaign to find treatments and a cure for people afflicted with amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease. The #VoiceYourLove campaign, kicking off in time for Valentine’s Day celebrations of love and affection, challenges people to use their phone or tablet to create a video expressing love for people who’ve been meaningful to their lives – whether that’s family, friends, colleagues or even strangers. For those who wish…

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Aramark and the American Heart Association Report Significant Strides in Delivering Healthier Menus to Americans

Stuart Mitchell

Aramark, the largest U.S. based food service company, who serves two billion meals each year, and the American Heart Association (AHA), the leading voluntary health organization devoted to a world of longer, healthier lives, today reported results from the third year of their Healthy for Life® 20 By 20 collaboration, which aims to improve the health of all Americans 20 percent by 2020. Fueled by science and research from the AHA, Aramark chefs and menu developers pursued a variety of healthy menu strategies over the past three years, achieving industry-leading…

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Smithfield Foods Donates $25,000 to Expand Environmental Sustainability Research

Stuart Mitchell

The Smithfield Foundation, the philanthropic arm of Smithfield Foods, Inc., is pleased to announce a donation of $25,000 to continue its partnership with the University of Minnesota’s NorthStar Initiative for Sustainable Enterprise (NorthStar), a nonprofit research entity that aims to improve the understanding of sustainability within global production and consumption systems, and to develop research and tools to improve the sustainability of these systems. Smithfield’s contribution to NorthStar will help facilitate further research on the supply chain models the company utilizes throughout its operations, giving Smithfield valuable tools and insights to leverage as part…

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CAP – Seeing things more clearly – New BCAP guidance on superimposed text

Stuart Mitchell

The CAP have released a post which talks aboutSeeing things more clearly – New BCAP guidance on superimposed text. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last year, the ASA and BCAP carried out viewer research, which fed into a review (and tightening up) of the BCAP guidance on superimposed text in TV ads.  The new guidance is about to come into force…

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