The DMA’s latest report, released today in partnership with Pure360, reveals 87% of marketers have a dedicated budget for testing new technology. On average, over a third of budgets (36%) are allocated to trialling new technology, according to the ‘Customer Engagement 2019 – Future trends’ report. Just 13% of organisations do not appear to have funds in place to test the latest innovations. The size and resource available to a business seems to have a direct impact on budget allocated, with just 18% of small firms able to invest compared…
Read MoreDay: 1 April 2019
CAP – Avoiding causing religious offence during Easter
The CAP have released a post called: Avoiding causing religious offence during Easter. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is a holiday that holds religious significance, particularly for those of the Christian faith. It is also a cultural point of reference that marketers may use to engage consumers. Given the sensitivities surrounding people’s religious beliefs, marketers must take care not to…
Read MoreBNP Paribas Asset Management takes a step further in its commitment to sustainable investment and launches ambitious, firm-wide sustainability strategy
BNP Paribas Asset Management reinforces its commitment towards sustainable investment by launching its firm-wide Global Sustainability Strategy. This represents a step further in contributing to a sustainable future, in line with BNPP AM’s focus on delivering long-term sustainable investment returns for clients. The Strategy details BNPP AM’s approach to sustainable investment, setting clear objectives and commitments, and focussing on three key sustainability themes: energy transition, the environment and equality (the ‘3Es’). It reinforces BNPP AM’s commitment to invest for the long term, and to engage with companies and regulators to promote best…
Read MoreDSM sets science-based reduction targets for emissions
Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, announced that it has set new science-based reduction targets for greenhouse gas emissions. The new targets have been reviewed and approved by the Science Based Targets initiative and aligned with the Paris climate agreement. DSM is the first European company in its sector to join the group of almost 180 leading companies with validated science-based targets. DSM has committed to reducing 30% of its greenhouse gas emissions from direct production and purchased energy in absolute terms by 2030…
Read More10 Years of GlobalGiving in the UK: £10M donated in GBP
In 2018, GlobalGiving crossed $370M cumulative donations from more than 870,000 donors to 22,000+ projects in 170 +countries around the world. The year also marked the 10-year anniversary of its United Kingdom office, with over 82,000 UK-based donors having given more than £9.6 M in the past decade, including over £300,000 claimed in Gift Aid. GlobalGiving’s UK-based team have been at the forefront of influencing a more transparent and bottom-up approach to aid and philanthropy. Having a continuous presence in the United Kingdom for a decade has enabled GlobalGiving to…
Read More