ASA – Easter promotions and the Ad Codes

The ASA/CAP have released a post called: Easter promotions and the Ad Codes. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is just around the corner – a time associated with many different things including egg hunts, hot cross buns, and lots of chocolate, and also taking advantage of seasonal promotional offers.  To avoid getting egg on your face; here are three key considerations…

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£58m of Easter leftovers set for the bin

New research from Tesco and environmental charity Hubbub suggests that £58.4m worth of leftovers are destined for bins in British households this Easter. According to the research, holiday periods are a particularly problematic time for food waste with one in four people (26 per cent) throwing away more food around holidays such as Christmas, Eid, Easter and Diwali. Tesco has therefore created a dedicated No Time For Waste website to help households reduce their food waste and do their bit in the fight against climate change. A staggering 8,490 tonnes…

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CAP – As it’s Easter, lettuce take a look at some bunny rulings

The ASA/CAP have released a post called: As it’s Easter, lettuce take a look at some bunny rulings. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is just around the corner and soon ads will be full of pastel colours, daffodils and chocolate eggs. Often at Easter time we discuss religion and offence – but for a bit of added variety this year…

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ASA – Don’t be a bad egg, make sure your Easter promotions are cracking

The ASA/CAP have released a post called: Don’t be a bad egg, make sure your Easter promotions are cracking. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Spring is coming and marketers may want to take advantage of the bank holiday weekend by promoting Easter sales to encourage people to buy their products. Don’t end up with egg on your face; follow these top…

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ASA – Avoiding causing religious offence during Easter

The ASA/CAP have released a post called: Avoiding causing religious offence during Easter. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is a holiday that holds religious significance, particularly for those of the Christian faith. It is also a cultural point of reference that marketers may use to engage consumers. Given the sensitivities surrounding people’s religious beliefs, marketers must take care not to cause…

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