Day: 1 May 2019

BBDO and Tulipan Launch The consent pack: condoms that only opens when two people agree to it.

Stuart Mitchell

BBDO and Tulipan, an iconic condoms brand in Argentina, launched an initiative aimed at promoting respect and consent in sexual relationships. For this purpose, the company developed a new presentation of condoms that can only be opened with the agreement of two people. Literally, you need the couple’s 4 hands to open the pack.   “Tulipan has always spoken of safe pleasure, but for this campaign we understood that we had to talk about the most important thing in every sexual relationship: pleasure is possible only if you both give…

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JD.com Launches New Sustainability Initiatives to Mark WWF Earth Hour 2019

Stuart Mitchell

JD.com is partnering with the World Wide Fund for Nature (WWF) again this year in support of the Earth Hour global environmental movement. Under the partnership, JD has launched a range of sustainability initiatives in recycling and green packaging across its business this week. Leveraging its nationwide in-house logistics network, the only one that covers 99% of China’s population, JD.com has launched a new round of clothing recycling, where clothing picked up from its customers is sent either to recycling facilities or distributed to the needy. As part of the…

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Industry Consultation Launched To Help Boost Transition To Electric Vehicles

Stuart Mitchell

UK market innovator Gemserv has launched proposals to accelerate the uptake of electric vehicles (EVs). A new industry-wide EV Governance Framework (EVGF) will help boost consumer confidence in EVs, address market failures and provide a forum to engage market actors, helping ensure the UK realises the full benefits of the EV revolution. The consultation comes as pressure mounts on the UK to meet air quality and climate change targets.  Much of the UK has illegal levels of nitrogen dioxide mostly from diesel vehicles and last year the High Court ruled…

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FCB Inferno and The Big Issue launch Pay It Forward: creating the world’s first resellable magazine

Stuart Mitchell

The Big Issue has enlisted the help of celebrities including Gary Lineker, Roger Daltrey and Vincent Kompany to announce the launch of Pay It Forward, which turns The Big Issue into the world’s first resellable magazine. The system, created by creative agency FCB Inferno and powered by Monzo, means each magazine can be sold-on each time after its been read, doing good wherever it goes.  Each magazine will come with its own scannable QR code, that allows readers to pass the magazine onto a friend, who can scan the code…

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Project Beauty Share Announces New Campaign, #NationalBeautyDrive

Stuart Mitchell

Project Beauty Share, a Spokane, Washington non-profit that collects personal hygiene and beauty products and distributes them through nonprofit organizations who serve women and families overcoming abuse, addiction, homelessness and poverty, announces National Beauty Drive, a new national initiative together with privé Hair Products. If you are inspired by Marie Kondo and are tackling spring cleaning, don’t forget to tidy up your beauty stash! If a product doesn’t spark joy for you, donating it to women in need through the #NationalBeautyDrive campaign certainly will. Project Beauty Share is an important…

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