Month: June 2019

Only 3% of People in the U.S. Give this Type of Donation Needed by the Red Cross

Stuart Mitchell

The American Red Cross launches the Missing Types campaign to raise awareness for the unmet need for blood and encourage people to take action by rolling up a sleeve to help save lives by filling in the missing A, B and O blood types. Between June 11 and June 30, the Red Cross and 26 iconic corporate and civic brands, as well as celebrities and influencers, will bring attention to the need for more blood donors nationwide. Only 3% of people in the U.S. give blood. Partners are engaging in…

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Water bottle refill stands in 326 Sainsbury’s supermarkets

Stuart Mitchell

Today is National Refill Day 2019, so it’s nice to see the following from Sainsbury’s. From August, fresh water stands will be available in cafes for customers to refill their own water bottles and reduce the reliance on single-use plastic water bottles. Sainsbury’s also announced today that customers can now bring their own re-usable containers to fresh and deli counters in Supermarkets for meat, fish, cheese and deli products.  This will be clearly signposted on the counters. Sainsbury’s already offers 25p off hot drinks across all cafes when a customer…

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Equinox Launches “Life’s A Ball” Campaign

Stuart Mitchell

Equinox, has launched its “Life’s a Ball” campaign, celebrating Pride and the New York City Ballroom community, and benefitting House Lives Matter, the only organization for the House Ballroom Community by the House Ballroom Community. Equinox has partnered with the Icons and Legends in the New York City Ballroom community including Legendary Veronica Miyake Mugler, Legendary Chyna Prodigy, Legendary Asia Balenciaga, Legendary Tamiyah Miyake Mugler, the Icon Sinia Alaia, the Icon Leiomy Maldonado and Up-and-Coming Legendary Tati Finesse to star in the campaign. “Life’s a Ball”  honors the power and…

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Unilever launch first-of-its-kind Pride campaign “United We Stand”

Stuart Mitchell

Unilever launch “United We Stand,” a first-of-its-kind Pride campaign. Partnering with agency RanaVerse, Unilever saw the opportunity to turn over the status of being an “official WorldPride sponsor” to six grassroots organizations, which otherwise would not have had access to a corporate Pride sponsorship.   As part of the campaign, Unilever and RanaVerse created films for each organization, each featuring a different ambassador. The films are directed by Tourmaline, a passionate advocate for the trans community. Unilever partnered with breakthrough director Tourmaline, director of Happy Birthday, Marsha, a film about…

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Herbalife Nutrition Partners with American Red Cross on Missing Types Campaign to Increase Awareness for Much Needed Blood Donations

Stuart Mitchell

Herbalife Nutrition, a premier global nutrition company, today announced it will join the American Red Cross and other organizations, celebrities and influencers in support of the Missing Types campaign by removing the letters representing the main blood groups — A, B and O — from its logo, to illustrate the critical role blood donations play in patient care. The Campaign runs from June 11 through June 30. The Company will also help raise awareness for the blood donation need through its social media channels, and among its employees, independent distributors…

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