Month: June 2019

Barclays commits to source 100% renewable electricity for its global operations by 2030

Stuart Mitchell

Barclays, the transatlantic consumer and wholesale bank, has joined RE100 with a commitment to source 100% renewable electricity for its global operations by 2030, with an interim goal of 90% by 2025. This will see Barclays l reduce its global emissions by 80% by 2025, once the interim target has been reached. RE100 is a global leadership initiative led by The Climate Group in partnership with CDP, which now brings together more than 170 leading companies committed to sourcing 100% renewable electricity – massively scaling up demand for clean power.…

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CIPR Integrated Report 2018 celebrates ‘game-changing’ year

Stuart Mitchell

2018 was a ‘game-changing’ year for the CIPR according Vice President Sarah Hall Chart.PR, FCIPR. The CIPR’s overarching ambition for 2018 was to assert the value of public relations as a strategic management discipline to the business community. This was achieved by striking partnerships with organisations including the CBI and FSB, as well as by educating business leaders on the benefits of PR through the PRPays campaign. The Integrated Report (PDF) reflects on a year of special celebrations honouring the Institute’s seventieth anniversary. Highlights included the launch of Platinum, a 45 chapter book celebrating excellence in modern PR, and the…

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PRCA welcomes Press Data as first International Evaluation Member

Stuart Mitchell

Press Data has joined the PRCA as the first International Evaluation Member. PRCA International Evaluation Membership is designed for media intelligence firms, media monitoring firms, and communications research and data insights companies which provide media evaluation and communication research to the PR and Communications industry. The International Evaluation Membership offering was launched last month at the AMEC Summit in Prague. Jerry Ward MPRCA, Managing Director, Press Data, said: “As longstanding members of AMEC, Press Data are delighted to also join the PRCA under the initiative to encourage greater links between…

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A New Study from The CMO Club and Reputation Institute Points to the Need for a Reputation Management System that Transcends Traditional Tracking Methodologies

Stuart Mitchell

A new study from The CMO Club and Reputation Institute identifies the increased need for a reputation management system that transcends traditional tracking systems, including Net Promoter Scores, product brand tracking and advertising recalls. Entitled, “Brand vs. Reputation,” the study includes insights and analysis from over 60 CMO Club members and senior marketing leaders from top brands. “In a world where fake news and the proliferation of brand influencers are rampant, combined with the challenges associated with information privacy, the pressure falls on the CMO to help the company determine…

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Waitrose & Partners unpacks a unique plan for future ways of shopping

Stuart Mitchell

A dedicated refillable zone, the UK’s first supermarket frozen ‘pick and mix’ and first borrow-a-box scheme are among a series of ideas being looked at in a unique test from Waitrose & Partners, which has the potential to save thousands of tonnes of unnecessary plastic and packaging. The test is designed to help determine how customers might be prepared to shop differently in the future. The retailer has therefore transformed its Botley Road shop in Oxford and taken hundreds of products out of their packaging. It has the largest number…

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