Month: June 2019

Fashion retailers leading sustainability trend by trialling new business models

Stuart Mitchell

The London Waste and Recycling Board (LWARB) and QSA Partners have announced that they are working with a number of fashion retailers to develop and pilot a range of new circular economy business models such as clothes hire, product resale, repair and rental services. The retailers – including Ted Baker, Farfetch and FW – will be exploring more sustainable ways of operating through the Circular Fashion Fast Forward project. Each retailer will explore its own bespoke approach to becoming a more circular business, developing new business models which will be…

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HAVI Accelerates Its Sustainability Drive By Committing To A 40% Cut In Carbon Emissions By 2030

Stuart Mitchell

HAVI, a global supply chain management and logistics provider to leading multinational brands, has taken a major step forward in its commitment to combatting global climate change by joining the Science Based Targets initiative (SBTi). This announcement comes at a time when it is clearer than ever that a firm commitment to embedding a culture of sustainability is fundamental to limiting global warming.   HAVI is one of the first ten companies globally with approved SBTi’s in the Airfreight, Transportation and Logistics sector. More broadly, it joins a relatively small group of…

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‘Respect Wikipedia’s rules’ – CIPR reacts to accusations of digital vandalism by North Face

Stuart Mitchell

The CIPR has called on creative professionals to respect the rules of Wikipedia after it emerged that an advertising agency working on behalf of North Face edited photos on the company’s Wikipedia page. Ad agency Leo Burnett Tailor Made, switched Wikipedia images with professional shots featuring the brand to boost the SEO ranking of the photos on Google, prompting sharp criticism from Wikipedia. North Face has since apologised for its actions. Public relations professionals and those working in the creative industries must never edit any wikipedia entry on behalf of…

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CEMEX strengthens its commitment to the UN Sustainable Development Goals

Stuart Mitchell

CEMEX, has announced that it is strengthening its commitment to the United Nations (UN) Sustainable Development Goals (SDGs) by prioritizing five goals that are directly connected with the company’s business and represent a better opportunity to contribute to the UN 2030 Agenda. These five goals are focused on the promotion of decent employment and economic growth (SDG 8); innovation and infrastructure development (SDG 9); climate change mitigation (SDG 13); environmental and ecosystem conservation (SDG 15); and the advancement of sustainable cities and communities (SDG 11). The five priority SDGs represent…

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ASA – Our new gender rule – one week on

Stuart Mitchell

The  ASA/ CAP have released a post called: Our new gender rule – one week on. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A week ago last Friday the new rule banning harmful gender stereotypes came into force. The new rule states that: [Advertisements] must not include gender stereotypes that are likely to cause harm, or serious or widespread offence. This was the…

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