Month: July 2019

The Industry Panels that help the ASA and CAP in their regulatory decision making

Stuart Mitchell

The ASA and CAP often need to make decisions in areas that are very complex and in exceptional cases we may need to take a view from industry experts to ensure our recommendations and decisions accurately reflect the realities faced by the industry we regulate.  The advertising industry is central to the success of the self-regulatory system and as part of that, the ASA and CAP receive valuable support from three industry Panels.  These Panels bring together a mix of industry experts who volunteer their time to give advice on…

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Comcast Launches Eye-Control For The Television

Stuart Mitchell

Comcast has launched a feature that gives people with physical disabilities like spinal cord injuries or amyotrophic lateral sclerosis (ALS) the ability to navigate their television using only their eyes. Xfinity X1 eye control is a web-based remote for tablets and computers that pairs with an existing eye gaze system and allows viewers to change the channel, set a recording, search for a show and more, all with a glance. In the U.S., more than 48 million people live with physical or mobility disabilities and every day about 15 people are newly…

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Nature-Inspired Water Leak Detection System Wins the 2019 $100,000 Ray of Hope Prize

Stuart Mitchell

Twenty percent of the world’s clean pumped water is lost due to leaking pipes, and current technology cannot detect leaks accurately enough or early enough to prevent either water loss or major infrastructure damage. Startup company Watchtower Robotics is tackling this problem creatively and effectively, and today was awarded the 2019 $100,000 Ray of Hope Prize® for its efforts during the GreenBiz Circularity Conference. The prize is sponsored by the Ray C. Anderson Foundation and awarded annually to the top team in the Biomimicry Launchpad, an accelerator focused on nature-inspired solutions to global challenges. “I’ve never…

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Global Alliance for Responsible Media launches to address digital safety

Stuart Mitchell

17 of the world’s leading advertisers announced the Global Alliance for Responsible Media, an unprecedented, global collaboration with agencies, media companies and platforms, and industry associations to rapidly improve digital safety. With nearly 3.8 billion people online, the world is increasingly connected, and yet the increase in dangerous, hateful, disruptive and fake content online risks threatening our global community. Members of the Global Alliance for Responsible Media recognize the role that advertisers can play in collectively pushing to improve the safety of online environments. Together, they are collaborating with publishers…

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The Lion’s Share Fund Wins Grand Prix At Cannes Festival

Stuart Mitchell

The Lion’s Share Fund, a unique initiative which asks advertisers to contribute much-needed funds to support wildlife conservation and animal welfare across the globe, has won a Grand Prix at this year’s Cannes Lions Festival of Creativity. The Fund, first announced at last year’s Cannes Festival, was recognised in the Sustainable Development Goals category for its use of creativity to help address one of the world’s greatest environmental challenges. Led by the United Nations Development Programme (UNDP) and a coalition of businesses including founder FINCH, founding partner Mars, Clemenger BBDO…

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