Day: 3 August 2019

Ad Fraud to Cost North American Advertisers $100 Million a Day by 2023

Stuart Mitchell

Ad fraud prevention specialist TrafficGuard has teamed up with Juniper Research to profile the state of ad fraud in North America. As the largest digital advertising market in the world, North America is no stranger to digital ad fraud. Digital Advertising in North America North America’s average ad spend per internet user is 455% above the global average. However, with a booming digital advertising industry also comes advertising fraud. The recent profile of ad fraud in North America by TrafficGuard and Juniper Research estimates that within the next five years,…

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New Live-Action Dora and the Lost City of Gold PSAs Inspire Families to Spend Time in Nature

Stuart Mitchell

The USDA Forest Service and the Ad Council have joined forces with Paramount’s Dora and the Lost City of Gold to encourage families to experience nature, find their own adventures, and create valuable memories together by visiting their local forest or park. The new PSAs (public service advertisements) are an extension of the U.S. Forest Service and Ad Council’s Discover the Forest and Spanish-language Descubre el Bosque campaigns, which emphasize the role of nature in fostering curiosity and encouraging moments of natural discovery for tweens and their families. The new…

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Make Some Time and Start Something Priceless with Mastercard and Stand Up To Cancer

Stuart Mitchell

Red Sox Manager Alex Cora and Dodgers Manager Dave Roberts may seem like unlikely allies, but out of the dugout the two are joining forces to support Mastercard and Stand Up To Cancer (SU2C). The opposing All-Star managers are coming together to encourage people to dine out with long lost friends, family, teammates – or really anyone – and remind them to make sure they bring a Mastercard so together we can support cancer research. For the 10th consecutive year, Mastercard is collaborating with SU2C and inviting cardholders to give…

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First IBC Social Impact Awards Celebrate Industry Diversity, Sustainability & Ethical Leadership

Stuart Mitchell

The industry’s sense of social responsibility is stronger than ever, movements championing diversity and inclusivity are gathering momentum at an unprecedented pace and there is a conscious increase in company initiatives making a positive impact in the wider world. To reflect this, and its commitment to driving change in the industry, IBC is for the first time recognising social responsibility as part of its prestigious awards programme with a stand-alone award – the Social Impact Award. This year’s call for entries received an overwhelming response and with so many impressive…

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Nestlé Waters Announces Partnership With Ocean Legacy Foundation

Stuart Mitchell

Nestlé Waters will partner with the Ocean Legacy Foundation (OLF) to assist communities in restoring natural ecosystems affected by plastic pollution. Plastic waste in the ocean poses a particular threat to many communities around the world and requires hands-on cleanup, education, infrastructure development and policies to stop further waste. “To help address the global plastic pollution crisis, Nestlé Waters is working together with Ocean Legacy Foundation to identify and address the needs of some of the most affected communities around the world in terms of clean up initiatives, education and infrastructure,” said Carlo Galli, head of Sustainability at Nestlé Waters. “This program will also include tools and educational…

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