On’s new campaign states: Athlete or mother – you shouldn’t have to choose.

“An athlete or a mother. You shouldn’t have to choose,” says Swiss triathlete and Olympic gold medalist Nicola Spirig in running shoe brand On’s latest marketing campaign. The 3-minute biopic starts with a dramatic shot of Spirig from behind, strong and commanding in a swimming costume, seemingly about to dive into a cold Lake St Moritz to start training. On closer inspection she is holding something in her arms – it turns out to be her 5-month old baby Alexis. This poignant moment sets the scene in a short film…

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The United Nations World Food Programme Launches A Global Movement To Help Fight Food Waste

Be it a moldy piece of cheese or an old carrot, there is often some frightful foodstuff festering at the back of our fridge. But very often, these seemingly spoiled items can be rescued and included in a tasty dish. That is why the United Nations World Food Programme (WFP) today announced the launch of Stop the Waste, a global campaign to raise awareness about the huge amounts of edible food that is daily discarded – a habit that must be overcome if we are to make real progress in…

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Ben & Jerry’s and Sierra Club’s Ready For 100 Campaign Find the Sweet Spot in 100% Clean Energy

Ben & Jerry’s and Sierra Club are partnering to advance a shared goal of powering the US with 100% clean and renewable energy.   October’s partnership will consist of a joint social media initiative and hosted events at 12 Ben & Jerry’s scoop shops across the country. People will be asked to share their thoughts with Sierra Club’s Ready for 100 campaign on the importance of protecting the health of communities and advancing local clean energy solutions in response to the climate crisis. Through this campaign, community members will have a chance to talk…

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eBay and The NASCAR Foundation Team Up for Second Annual Charity Campaign

eBay and The NASCAR Foundation have launched their second joint charity auction to give fans the opportunity to “start their engines” and bid on autographed memorabilia and once-in-a-lifetime racing experiences. Through November 8, fans can visit eBay.com/NASCAR to bid on unique items including a chance to be a VIP at the 2020 Daytona 500. As part of this special auction, fans can additionally win meet and greets with Chase Elliott, Martin Truex Jr. & Richard Petty as well as signed memorabilia from Jeff Gordon, Kyle Busch, Sam Bass and Richard…

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IPA reacts to Twitter’s political ad ban

If online platforms won’t commit to a publicly available, platform-neutral, machine-readable register of all political ads and ad data online, then they should consider following Twitter’s lead in banning political advertising. This is the reaction made by the ad agency professional body, the IPA, in a statement released on 31 October 2019 in light of yesterday’s announcement that Twitter is to ban all political advertising on its platform. Says Paul Bainsfair, Director General, IPA: “We welcome Twitter’s decision to stop all political advertising on Twitter. “Jack Dorsey’s statement specifically references…

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