Danish Cancer Society thanks smokers for smoking

Anti-smoking campaigns don’t normally thank smokers for smoking. But the Danish Cancer Society, philanthropic foundation TrygFonden and creative agency &Co are doing just that in their latest campaign for a Smoke-Free Future. The new initiative is a unique take on the anti-smoking message which has been propagated for decades all over the world. Creative agency &Co has honed in on the insight that today, even smokers themselves want a smoke-free future.  Which is why this campaign underlines the fact that most Danes – also the parts of the population that…

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High-street chains and retailers including LEON, Neal’s Yard Remedies, Waitrose and Morrisons join new innovative pilot to tackle single-use plastic

Plastic pollution campaigning organisation, City to Sea announces the launch of a new ambitious pilot with retailers, independents and high-street chains including LEON, Neal’s Yard Remedies, Pret, Costa, Morrisons, ASDA and Waitrose to champion refillable solutions in a bid to cut pollution caused by single-use packaging. The pilot, launched this week, is the first of its kind and a natural step in the planned expansion of their award-winning Refill campaign, which already connects over 250,000 app users with 30,000 Refill Stations across the UK where they can fill up their…

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AdTheorent Supports First-Ever Campaign to Drive Incremental Visitors to Goodwill® Locations Nationwide

AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, and the Ad Council, the national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today, announced campaign results from the Goodwill “Bring Good Home” mobile advertising campaign. The primary campaign objective was to increase visitation and drive incremental visits to Goodwill store locations nationwide. The Situation:As the world’s leading workforce nonprofit provider, Goodwill is…

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Banda MS joins a campaign to halt the stigma of HIV among Latinos

In order to help stop a public health problem that is disproportionately affecting the Latin community in the United States, Banda MS, together with the Pinyon Foundation and the Centers for Disease Control (CDC), launched a new edition of their successful campaign in Spanish to fight the stigma of HIV and to encourage the community to work together to help those with HIV obtain the health resources they need to live a healthier life. The multimedia campaign “Detén el estigma del VIH“ [Stop the stigma of HIV], whose national distribution through the Hispanic Communications Network – La Red Hispana is from…

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Dove Men+Care, Alexis Ohanian, and PL+US fight for Paid Paternity Leave in Washington, D.C.

Less than 1 in 5 men in the U.S. are able to take a single day of paid paternity leave.  Dove Men+Care and its partners – PL+US, the leading national paid family leave advocacy group, and Alexis Ohanian, a notable paid paternity leave advocate, internet entrepreneur and father – head to Capitol Hill for The Dads Day of Action with a group of real dads from across the country to fight for national paid paternity leave. They will meet today to discuss the dire need for federally-provided paid family leave…

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