With only a handful of weekends left until Christmas, one Scottish children’s charity is asking members of the public to remember those children where Christmas can be a difficult time of year. Aberlour – Scotland’s Children’s Charity – has launched its Christmas Appeal which this year focuses on its work with vulnerable children and families across Scotland affected by parental mental ill health. Across the country, 11,000 mums each year will develop some form of mental health problem during pregnancy or in the first year after their baby is born…
Read MoreMonth: November 2019
Reef-World Launches Environmental Scholarship For Deserving Dive Guides
The Reef-World Foundation – the international coordinator of the UN Environment’s Green Fins initiative – and Paralenz are proud to announce the launch of a scholarship campaign to help scuba diving guides receive vital environmental certification. The Dive Guide e-Course Scholarship Fund, which was created by Reef-World and has been kicked off with a generous donation of £1,000 from Paralenz, as part of a wider partnership with the charity, which will enable 50 dive guides to receive their Green Fins Dive Guide e-Course environmental certification. The Scholarship Fund has been…
Read MoreDanish Cancer Society thanks smokers for smoking
Anti-smoking campaigns don’t normally thank smokers for smoking. But the Danish Cancer Society, philanthropic foundation TrygFonden and creative agency &Co are doing just that in their latest campaign for a Smoke-Free Future. The new initiative is a unique take on the anti-smoking message which has been propagated for decades all over the world. Creative agency &Co has honed in on the insight that today, even smokers themselves want a smoke-free future. Which is why this campaign underlines the fact that most Danes – also the parts of the population that…
Read MoreHigh-street chains and retailers including LEON, Neal’s Yard Remedies, Waitrose and Morrisons join new innovative pilot to tackle single-use plastic
Plastic pollution campaigning organisation, City to Sea announces the launch of a new ambitious pilot with retailers, independents and high-street chains including LEON, Neal’s Yard Remedies, Pret, Costa, Morrisons, ASDA and Waitrose to champion refillable solutions in a bid to cut pollution caused by single-use packaging. The pilot, launched this week, is the first of its kind and a natural step in the planned expansion of their award-winning Refill campaign, which already connects over 250,000 app users with 30,000 Refill Stations across the UK where they can fill up their…
Read MoreAdTheorent Supports First-Ever Campaign to Drive Incremental Visitors to Goodwill® Locations Nationwide
AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, and the Ad Council, the national nonprofit that mobilizes the energy and talents of the communications industry to make a measurable impact on the most critical social issues of today, announced campaign results from the Goodwill “Bring Good Home” mobile advertising campaign. The primary campaign objective was to increase visitation and drive incremental visits to Goodwill store locations nationwide. The Situation:As the world’s leading workforce nonprofit provider, Goodwill is…
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