Month: November 2019

PRCA Latin America to launch in 2020

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has announced that it will launch PRCA Latin America (PRCA LATAM) in Q1 2020, with Ketchum Argentina CEO, Gustavo Averbuj confirmed as its inaugural Chairman. Headquartered in Buenos Aires, Argentina, PRCA LATAM will bolster the Association’s work to elevate global standards of communication. The new branch -led by PRCA LATAM Director Isobel Arrowsmith- will provide representation, resources, training, and networking opportunities to PR and communications professionals across Latin America. PRCA LATAM members will gain access to the full range of benefits and services…

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HP Inc. and Girl Rising Mark International Day of the Girl with Partnership to Empower 10 Million Students and Teachers

Stuart Mitchell

On International Day of the Girl, HP Inc. and nonprofit Girl Rising has announced the launch of new curriculum and technology solutions that will equip up to ten million students and teachers. The multi-year partnership extends to communities in the United States, India and Nigeria, and is a critical component in reaching HP’s goal of enabling better learning outcomes for 100 million people by 2025. “We are thrilled to once again partner with HP – a company committed to social impact and at the forefront of innovation in the classroom…

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UPS to Add More Than 6,000 Vehicles to Its Natural Gas Fleet

Stuart Mitchell

UPS has announced plans to purchase more than 6,000 natural gas-powered trucks beginning in 2020 and running through 2022. This three-year commitment represents a $450M investment in expanding the company’s alternative fuel and advanced technology vehicle fleet as well as supporting infrastructure. The new vehicles will be equipped with compressed natural gas (CNG) fuel systems provided under an exclusive agreement with Agility Fuel Solutions, a business of Hexagon Composites. The investment in CNG fuel systems expands UPS’s relationship with Agility Fuel Solutions and supports UPS’s fleet sustainability efforts. It will…

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Cannes Lions announces €279,000 distribution of Sustainable Development Goals Lions proceeds

Stuart Mitchell

Cannes Lions has announced that the funds generated from entries in the Sustainable Development Goals Lions will be distributed to The Lion’s Share Fund. A joint initiative from the United Nations Development Programme (UNDP), FINCH, founding partner Mars, alongside creative agency BBDO, The Lion’s Share won the SDG Lions Grand Prix at the 2019 Cannes Lions International Festival of Creativity. The aim of The Lion’s Share is to make a lasting impact on biodiversity and animal conservation, by recognising that the natural world is in crisis. Nine out of the…

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New survey suggests brand activism is on the rise

Stuart Mitchell

A new survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing suggests an increase in brand activism, with advertisers using content campaigns to align themselves with social and environmental issues. The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, asked respondents to list the most exciting trends in branded content campaigns. Brand or content activism was one of the clear themes to emerge as a real opportunity for brands to engage with consumers on the issues that…

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