Month: November 2019

Subaru Loves the Earth Recycling Program Expands to More Than 160 REI Stores Nationwide

Stuart Mitchell

Subaru of America, Inc. has announced that stemming from the overwhelming success of its Subaru Loves the Earth initiative, which achieved the recent recycling milestone of diverting more than two million pieces of waste from landfills, the automaker is bringing its robust recycling program in-store to REI retailers nationwide. Employing the TerraCycle® Zero Waste Box™ platform that Subaru retailers across the country have used to encourage recycling, the automaker will leverage these boxes to support REI’s 2019 #OptOutside initiative. This year, REI is taking its annual anti-Black Friday effort one…

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Blooming lovely: Sainsbury’s becomes first retailer to reduce plastic packaging in fresh flowers in 167 stores

Stuart Mitchell

Sainsbury’s is launching a new trial which makes it the first UK retailer to reduce plastic packaging in fresh floral ranges on a large scale. The 12 week trial, which will run in 167 Sainsbury’s stores, marks another step towards achieving the company’s commitment to reduce plastics by 50% by 2025, across all Sainsbury’s food operations. Plastic sleeves will be removed from more than one million fresh floral bunches and bouquets and replaced with recyclable paper packaging during the trial, saving over 10 tonnes of plastic. The sticky tape used…

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ICAS paper on advertising standards and corporate social responsibility

Stuart Mitchell

ICAS have a paper on advertising standards and corporate social responsibility which may be of interest to some of our readers, see their site for some useful information.   Responsible advertising is an important element of Corporate Social Responsibility (CSR). Companies committed to CSR look at the impact of their activities on all aspects of society including economic, environmental, social and cultural aspects. Concretely, CSR means that companies must consider this impact across all their segments and activities, whether IT, operations, sales, human resources, or marketing. A shared goal: promoting…

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Cannes Lions publishes 2019 Global Creativity Report

Stuart Mitchell

Cannes Lions has announced the release of the 2019 Global Creativity Report, the industry-leading resource for creativity and effectiveness benchmarking. The report has been extended this year, with contributions from partner company WARC, the global marketing and media intelligence service. New editorial sections provide in-depth analysis and insights. Each section dissects one of the nine Festival Tracks and the winning work, focusing on a Grand Prix winner from each Track. The GCR highlights the diversity of companies that picked-up the Grand Prix accolade in 2019, hailing from countries as far…

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DMA publishes new guidance to help increase employment rates of autistic people in the UK

Stuart Mitchell

DMA Talent, part of the Data & Marketing Association, has published new guidance, ‘DMA Talent: Autism Employer Guide’, created using insights from NHS autism specialists, brands/employers, and autistic employees employed across creative, data and marketing roles – the UK’s first. According to the National Autistic Society, there are around 700,000 people on the autism spectrum in the UK and just 16% of autistic adults are in full-time, paid employment. Over three quarters (77%) of those who are unemployed say they want to work. Using expert insights by NHS autism specialists,…

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