Month: November 2019

IPA and FT launch campaign to improve understanding of brands

Stuart Mitchell

The IPA and the Financial Times have launched the first execution in a campaign to help business leaders better understand brand building and focus more investment in long-term branding, which in turn produces more effective advertising. This follows the publication of joint research, The Board-Brand Rift, at this year’s Cannes Lions International Festival of Creativity, which revealed that over half of business leaders rate their knowledge of brand building as average to very poor. The three-year campaign will highlight key learnings from the IPA Effectiveness Databank and the benefits of…

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Global Alliance for Public Relations and Communications Management launch First Ever Global Ethics Month – February 2020

Stuart Mitchell

Global Alliance for Public Relations and Communications Management have announed their First Ever Global Ethics Month – February 2020, they have announced it via their website with the following message: Ethics and all the term encompasses are the primary purview of public relations professionals and the work we do. It’s time we spread the word in a global, coordinated campaign to educate and inform the world. That’s why the Global Alliance for Public Relations and Communications Management will launch the first ever global ethics month in February 2020, and we…

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‘Fake Views’ film from Operation Black Vote encourages voter registration

Stuart Mitchell

Operation Black Vote (OBV) has released a campaign that uses real quotes from politicians to urgently encourage Britain’s disenfranchised youth, particularly Black and Minority Ethnic youth to register to vote. Created by Saatchi & Saatchi London the hard-hitting awareness campaign highlights some of the controversial words uttered by politicians.The campaign depicts the notion that politicians represent those who vote for them, and therefore, encourages BAME and minority communities to vote so they are fairly represented in Parliament.  The forthcoming election is broadly seen as one of the most important political events in…

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Dove makes industry-leading global plastic commitment

Stuart Mitchell

Dove, one of the largest and best-loved beauty brands in the world, unveils new initiatives to accelerate the global beauty industry’s progress to address plastic waste. Through a combination of alternative packaging materials, recycled plastic and investing in refill technology, Dove is driving a movement to create a new value for plastics and reduce the volume of plastic it produces. As one of the biggest known reduction plans of its kind in the beauty industry, the amount of virgin plastic Dove will save globally per year would be enough to…

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Unilever joins Evenbreak with commitment to improve workplace inclusion for people with disabilities

Stuart Mitchell

Unilever has announced it will now advertise all available job vacancies in the UK and Ireland on Evenbreak, a specialist job site run by and for people with disabilities.   Whilst the World Health Organisation estimates there are over a billion people currently living with disabilities, in the business world today only 4% of businesses are focused on making offerings inclusive of disability. Unilever, which has an ambition to become the number one employer of choice for people with disabilities, is committed to adapting recruitment processes and the workplace environment…

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