Day: 9 December 2019

FCB Amsterdam join forces with the police to tackle teenage cybercrime

Stuart Mitchell

Holland’s national police force engaged FCB Amsterdam to help raise awareness about cybercrime and alert adolescents to the potential dangers of cyber-experimentation. The campaign, which reached more than 13 million Dutch nationals online, raised awareness around the multitude of risks that can lead teens to engage unwittingly in criminal activity, and last week was awarded two prestigious Lovie awards, celebrating the best digital work of Europe. Cyberspace offers an unregulated online network of sources that can provide teenagers with simple instructions for code breaking, piracy, phishing and DDoS attacks, and…

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Co-op launches campaign to foil tonnes of aluminium this Christmas

Stuart Mitchell

Co-op has launched a campaign to foil tonnes of aluminium, including Christmas mince pie wrappers, getting binned unnecessarily in landfill. Research by the Co-op has revealed that more than one in five (22%) UK adults do not recycle household aluminium and it is estimated that over 3,000 tonnes could end up in landfill this Xmas. Brits are expected to consume 378 million mince pies over the festive period, with around 378 tonnes of aluminium packaging used to bake and package the festive favourite. And almost a quarter of the aluminium…

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ASA/CAP – Referring to persons with disabilities in ads

Stuart Mitchell

The ASA/CAP have released a post called: Referring to persons with disabilities in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week we saw the UN’s international Day of Persons with Disabilities. In honour of the day, we have grouped together three key things to avoid, and two other points to consider, to help you ensure your ads don’t breach the Code…

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Ninja Theory is using gaming to help people with mental health issues

Stuart Mitchell

A Microsoft studio is launching a project to use video games, technology and clinical neuroscience to help people with mental health conditions and promote well-being. Ninja Theory, which was widely praised for making psychosis a key part of its popular title Hellblade: Senua’s Sacrifice, believes that gaming could provide an effective and easy to understand way of helping people manage conditions such as anxiety. The Insight Project sees the studio work with Paul Fletcher, Psychiatrist and Professor of Health Neuroscience at University of Cambridge, to research the benefits of gaming.…

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Read ‘n’ weep: child literacy on decline as children fail to identify Aslan and Dorothy Gale

Stuart Mitchell

Sainsbury’s research reveals that child literacy is on the decline in the UK, with children unable to identify once popular fictional characters. Just 22% of children know the Chronicle of Narnia’s Aslan, 10% The Wizard of Oz’s Dorothy Gale and 3% Charlotte Web’s Charlotte.  Instead, children are finding inspiration online, with 30% able to identify Jojo Siwa, an American YouTubber and dancer, 24% recognising Surprise Toys, a YouTube channel dedicated to watching people unwrap toys, and 18% identifying YouTuber Zoella. The news comes as research from Sainsbury’s reveals that just…

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