Month: January 2020

Fewer people believe “business behaves ethically” IBE Business Ethics Survey finds

Stuart Mitchell

A report by the Institute of Business Ethics – ‘Attitudes of the British Public to Business Ethics 2019‘ – highlights a fall in those who regard business as behaving ethically. While the majority of those asked believe business does behave very or fairly ethically, this has fallen from 62% to 57% in the last 12 months.  The same top three issues raised as concerns by the public in 2018 remain the same in 2019; tax avoidance (33%), executive pay (29%) and environmental responsibility (28%) – the latter identified as a top…

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CAP: Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Weight-loss and detoxing: Cut out the bad stuff and ensure a balanced diet of responsibility and evidence. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Hot on the heels of Christmas festivities, comes the New Year and renewed commitments to a moderate lifestyle. Marketers keen to promote weight-loss products and regimes should take care to ensure…

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Unilever and Evonik partner to launch green cleaning ingredient

Stuart Mitchell

Unilever, in partnership with speciality chemicals company Evonik, has harnessed a naturally occurring process and turned it into a renewable ingredient; Rhamnolipid.   Rhamnolipid is a type of surfactant found in nature. Surfactants are unique ingredients used in cleaning products that create foam and act on surfaces, enabling dirt and grease to be easily lifted away. This innovative ingredient was introduced to the market this summer in Unilever’s Quix dishwashing brand in Chile, the first time it has been used in a household cleaning product anywhere in the world. Rhamnolipid…

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Veolia becomes the first recycling company to join the UK Food Waste Reduction Roadmap

Stuart Mitchell

Leading resource management company, Veolia, has become the first recycling and waste company to sign up as an ‘enabling partner’ to the Food Waste Reduction Roadmap – the programme supporting large businesses in reducing food waste within their own operations. The Food Waste Reduction Roadmap, created by the IGD and WRAP, is working across the supply chain, from farm to fork, with a target to reduce food waste by 50%. According to the United Nations, around a third of all food produced for human consumption is lost or wasted. This…

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All Hi Fly flights single-use plastic free become reality

Stuart Mitchell

From January 1, 2020, as pledged by Hi Fly President Paulo Mirpuri in 2018, all Hi Fly’s own flights are taking to the air without any single-use plastic items on board. The leading wet-lease carrier has worked hard to replace plastic with bamboo cutlery, cups, spoons, and salt and pepper shakers, while packaging for bedding, dishes, individual butter pots, soft drink bottles and toothbrushes were switched with compostable alternatives crafted from recycled material. Hi Fly and its principal sustainability partner, the Mirpuri Foundation, have long been pioneers for greener aviation…

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