Day: 11 February 2020

IFC Supports Sustainable Agriculture in Morocco’s Farming Sector through its Partnership with Zalar Agri

Stuart Mitchell

IFC, a member of the World Bank Group, is providing $24 million in financing, including a US$12 million C loan for IFC’s own account and a mobilization of a US$12 million B loan through IFC’s syndication program, to Zalar Agri, one of Morocco’s leading fruit producers, as part of an effort to create jobs and spur export-led economic growth in rural Morocco. The financing, announced today, will help the company expand its fruit and nut growing operations, creating both permanent and seasonal jobs in Morocco’s countryside. This impact is considered…

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IPA offers advice on diversity

Stuart Mitchell

In a recent post entitled: How we can help you diversify your workforce, the IPA gives advice on diversity in the workplace, I copy the text of the post below: Are you looking to attract a wider diversity of entry-level people into your workforce? Are you running a talent event in 2020? If so, the IPA can help. Our new partnership with recruitment app Debut gives IPA member agencies the opportunity to market your graduate programmes, internships and hiring opportunities to over 150,000 students – of which 43% are STEM…

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Unilever and JD Logistics agree to explore smart and sustainable solutions in the supply chain

Stuart Mitchell

Unilever and JD Logistics have signed a Memorandum of Understanding (MoU) to drive sustainable business initiatives in the supply chain. Building on their existing strategic relationship with JD.com, one of China’s largest retailers, Unilever will work more closely with JD Logistics – an independent business group under JD.com that provides smart, digital supply chain and logistics services – to create a framework to identify opportunities for innovation and sustainable growth. The agreement is grounded on a shared commitment to sustainability. The Unilever Sustainable Living Plan – along with Unilever’s recent…

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ASA – #InfluencingResponsibly: Musings beyond the Code

Stuart Mitchell

The ASA/CAP have released a post called: #InfluencingResponsibly: Musings beyond the Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Influencer marketing has grown significantly since our first ruling on a Wayne Rooney/Nike tweet in 2012. For established celebrities it has served as an extension of their media presence, but for many it is an entirely new world where someone can go from a…

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CAP: Oh what a tangled web – Misleading ads

Stuart Mitchell

The ASA/CAP have released a post called: Oh what a tangled web – Misleading ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Although it’s usually the ‘harm and offence’ rulings that hit the headlines, roughly 70% of the complaints the Advertising Standards Authority (ASA) receives each year concern potentially misleading advertising. Making sure your advertising doesn’t mislead consumers might seem straightforward, but it’s…

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