Month: February 2020

Barratt Developments plc and the Outward Bound Trust announce new £1m partnership

Stuart Mitchell

Barratt Developments, the country’s largest housebuilder, has launched a new three year, £1,000,000 partnership with The Outward Bound Trust. The Outward Bound Trust helps young people who need it most to make positive changes in their lives through learning and adventures in the outdoors. The new partnership will support 2,400 young people to develop the key employability skills needed to prepare them for the world of work and make a purposeful contribution to society. Barratt Developments’ work with Outward Bound will cover three main areas; providing funding to disadvantaged young…

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Subtitles campaign launched as deaf children miss out on cinema

Stuart Mitchell

Thousands of deaf children across the UK are missing out on going to the cinema because films aren’t being shown with subtitles, the National Deaf Children’s Society says. According to its new research with 621 parents of deaf children, 85% revealed that their child struggles to go the cinema because they can’t find screenings with subtitles. Two thirds of parents (67%) have now given up on taking their deaf child to the cinema altogether, preferring to watch films at home where subtitles are guaranteed. The National Deaf Children’s Society says…

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PRCA welcomes Government endorsement of PRCA Public Affairs Code; calls on unregulated lobbyists to embrace accountability

Stuart Mitchell

The PRCA has welcomed the Registrar of Consultant Lobbyists’ endorsement of its Public Affairs Code in its latest guidance following an industry-wide consultation. The Registrar accepted the PRCA’s central recommendation that the majority of industry codes of conduct declared on the statutory register were not relevant; and announced what amounts to a clampdown on companies’ own self-enforced Codes. In his commentary that “the current codes of conduct produced by the PRCA’s Public Affairs Board for members are relevant”, the Registrar singled out the PRCA’s Code as the only one endorsed…

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CAP – #Ad(vice) – Making clear that an ad is an ad

Stuart Mitchell

The ASA/CAP have released a post called: CAP – #Ad(vice) – Making clear that an ad is an ad. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. There is nothing wrong with influencers entering into commercial relationships with marketers/brands or agencies, but consumers must not be misled.  Usually, when it comes to influencers (e.g. vloggers, bloggers, personalities, celebrities or other content creators online), the…

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Sony Launches New Music Video That You Can Not See

Stuart Mitchell

To encourage corneas donations, Wunderman Thompson, a WPP agency, Sony, and the renowned Argentine musician Dante Spinetta created a video clip in collaboration with INCUCAI (Argentina´s best known NGO for organ donation). The video can only be seen on mobile devices if it is aimed at the eyes of another person. When you don’t aim it directly at another person’s eyes, the images are blurred, and the person sees saturated colors and shadows. Through this technological and artistic innovation, Wunderman Thompson Argentina seeks to raise awareness of the difficulty faced…

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