Month: March 2020

Blooming good lager supports Bumblebees

Stuart Mitchell

Camden Town Brewery has announced its latest Seasonal Hells beer, Blooming Hells Lager, will support UK Charity the Bumblebee Conservation Trust. This limited-edition spring lager is inspired by British Springtime, which wouldn’t be the same without bumblebees. Over the last 80 years, British bumblebee populations have decimated due to a reduction in the wildflowers they need for food and shelter. So, Camden is doing something about it. Camden Town Brewery will be putting seeded beer mats in every four-pack of Blooming Hells at your local Sainsbury’s, encouraging drinkers to grow…

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PRCA & LGcomms raise public sector concerns in ICO Consultation on Direct Marketing

Stuart Mitchell

The PRCA and LGcomms have issued a joint response to the Information Commissioner’s Office (ICO) consultation on the Direct Marketing Code. The industry bodies have raised concerns regarding the ICO’s plans to classify all communication from public sector bodies as commercial and promotional. Examples of public sector communication that would be considered promotional include messages from GP surgeries regarding the availability of flu vaccinations for residents.   The new guidance would impose an unnecessary burden on public sector professionals who work in departments that are overstretched and under-resourced. The PRCA and LGcomms…

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CIPR launch new webinar series to support profession through the Coronavirus crisis

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) is launching a new weekly series of #CIPRLearn webinars aimed at advising public relations professionals on managing their work during the COVID-19 outbreak with tips and tools on working from home, communicating with staff, crisis management and business continuity. The webinars will be available for all – including non-members – to watch live and will remain available for CIPR members. Registration is required for each of the webinars by clicking the relevant links below. Wednesday 1 April, 11am – Crisis management Wednesday 8 April, 11am – Internal communication *pre-recorded and available to all…

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PRCA launches in Latin America

Stuart Mitchell

The world’s largest PR body, the Public Relations and Communications Association (PRCA), announced that it will launch in Latin America on 1st April, 2020. To access the launch, email Isobel Arrowsmith. The PRCA represents over 35,000 practitioners in 66 countries, and runs ICCO, the international umbrella body for 40 other national and regional Associations, representing over 3,000 agencies. Its inaugural Latin America Chairman will be Gustavo Averbuj MPRCA.  The launch of PRCA Latin America will give regional agencies automatic membership of ICCO, and open up a global network of business opportunities,…

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PRCA & CIPR issue joint statement on COVID-19 outbreak

Stuart Mitchell

The Public Relations and Communications Association (PRCA) and the Chartered Institute of Public Relations (CIPR) have issued a joint statement praising the efforts of communications professionals during the coronavirus outbreak. The two bodies have also published an open letter to the Chancellor calling for more support for freelance practitioners.  The letter to the Chancellor can be read here. Joint statement:   The coronavirus outbreak and the extraordinary measures brought in to protect public health have had an unprecedented impact on the public relations industry.   PR organisations across the UK have already lost staff, while up to 8,500 freelancers face the prospect of losing clients and being unable…

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