Keds, the iconic women’s sneaker brand, announced the release of the inaugural issue of The Keds Hand-book for Women, just in time for International Women’s Day. Since creating the first sneaker for women back in 1916, Keds has been about helping women expand the possibility of what they can do and who they can be. A lot of strides have been made since then, but there are still rules—written and unwritten—on the “right” way to be a woman. Keds is helping women break these rules by reinforcing the idea that…
Read MoreMonth: March 2020
Camden Town Brewery And Arsenal Create Female Foosball Table To Encourage Gender Equality In Pubs
MORE than half (53%) of Brits think that women’s football is underrepresented in UK pubs and bars. Launching in time for International Women’s Day, as the official beer partner of Arsenal FC Camden Town Brewery is raising awareness of the gender imbalance in British pubs by creating an all female foosball table. It follows research revealing only 14% of pub patrons have seen a women’s football match at their local in the past year, but the majority (52%) said they would like to see the presence of the women’s game…
Read MoreWomen work for free for more than two months every year – says OLX in its latest campaign
Women and men should be treated equally at work. Competence has no gender and should be the only one to decide on pay, the right of promotion or responsibility. OLX Poland speaks about this in a provocative campaign. OLX for the International Women’s Day from 180heartbeats + Jung v Matt on Vimeo. Gender equality in the workplace is its main message. – There has been a longstanding mainstream debate on equality at work, which raises awareness of the scale and importance of the problem. OLX is the largest job advertisement…
Read MoreWunderman Thompson Peru Launches Gender Wage Gap Campaign for Scotiabank’s Bank on Equality
As Peru has one of the highest rates of the gender wage gap in Latin America (29.6%), Scotiabank, one of the largest banks in Peru, made a public commitment to change this. With the help of Wunderman Thompson Peru, and on the occasion of International Women’s Day, Scotiabank surprised all its female clients who opened a Payroll Account on March 9 with an equal salary, generating an immediate buzz. Each female client received an additional 29.6% salary, equivalent to the gender wage gap in the country, with the bank’s currency,…
Read MoreCAP – Vexed by verifiability? How to make sure your ads comply
The ASA/CAP have released a post called: Vexed by verifiability? How to make sure your ads comply. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. What is verifiability, when does it apply, and how can you ensure your ads comply? Below we answer these key questions to help you verify your knowledge of verifiability in ads. What is verifiability? Both the CAP and…
Read More