Month: March 2020

Fundraising Regulator publishes Complaints Report 2018/19

Stuart Mitchell

Direct mail overtook door-to-door as the most complained about method of fundraising among the biggest charities in 2018-19, a report from regulator has found. The Fundraising Regulator published its annual Complaints Report today, looking at complaints received both by the regulator itself and by 58 charities that spend more than £5m a year on fundraising. Decrease in complaints at biggest charities These charities, which according to the report “represent a significant proportion of all complaints handled by the sector”, reported 20,541 fundraising complaints in 2018-19, a slight decrease (6 per cent)…

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ICT Industry Agrees Landmark Science-Based Pathway to Reach Net Zero Emissions

Stuart Mitchell

The ICT industry is today taking an unprecedented step forward in tackling climate change with the release of the first-ever science-based pathway to reduce Greenhouse Gas (GHG) emissions across the telecoms sector. This supports the GSMA’s commitment to helping the mobile industry achieve Net Zero carbon emissions by 2050. The new Science-Based Target (SBT) is the result of a collaboration between the ITU, GeSI, the GSMA, and SBTi to develop a sector-specific decarbonisation pathway that allows ICT companies to set targets in line with the latest climate science. It includes…

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Drax to stop using coal well ahead of UK’s deadline

Stuart Mitchell

Almost 50 years of coal-fired electricity generation at Drax Power Station is expected to come to an end in March 2021 – marking a major milestone in the company’s world-leading ambition to become carbon negative by 2030. It means the country’s largest power station will stop using coal well ahead of the government’s 2025 deadline, making an even bigger contribution to the UK’s efforts to achieve net zero. The decision to stop using coal at Drax comes after a comprehensive review of its operations. Drax does not expect to use…

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CAP – A quick guide to comparative advertising

Stuart Mitchell

The ASA/CAP have released a post called: A quick guide to comparative advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Comparative advertising can be a great way to make your company stand out in the marketplace and can also help consumers decide which product or service is best for them. But it can also generate scrutiny and complaints, both from your competitors and…

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Muscular Dystrophy Association Launches MDA Let’s Play, A Community Fundraising Platform for Gaming

Stuart Mitchell

The Muscular Dystrophy Association (MDA) launched MDA Let’s Play and will have its first Game-a-thon event with famous Twitch influencer, Wade, known as Minion777 on Twitch and LordMinion777 on YouTube. Wade’s stream featured many games, special guests, audience participation, and donation incentives in support of MDA’s mission to transform the lives of people living with muscular dystrophy, ALS and related neuromuscular diseases. “We’re using gaming as a medium to bring people together to both raise awareness and raise money for a great cause. Gaming is a way to connect people to…

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