Month: March 2020

‘The Future Is Equal’ Campaign Reaffirms Swarovski’s Commitment to Advancing Equality in the Company’s 125th Anniversary Year

Stuart Mitchell

Swarovski has officially marked International Women’s Day for the past 5 years and, in 2018, it launched ‘The Future is Equal’ – a global campaign focused on equality. The initiative aims to champion gender equality by encouraging people to come together to accelerate change for a fair and equal world. The campaign reflects Swarovski’s commitment to the empowerment of women, both within the Swarovski business operations and in wider global communities through the efforts of the Swarovski Waterschool and Swarovski Foundation. This is the third year of ‘The Future is…

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Netflix and UN Women launch special collection curated by 55 groundbreaking women in entertainment

Stuart Mitchell

Netflix and UN Women have launched “Because She Watched”, a special Netflix collection of series, documentaries, and films to celebrate International Women’s Day. The collection, which will be available all year, is curated by female creators from behind and in front of the camera — including Sophia Loren, Janet Mock, Salma Hayek, Yalitza Aparicio, Millie Bobby Brown, Laurie Nunn, Lana Condor, Petra Costa and Ava DuVernay.  “This collaboration is about taking on the challenge of telling women’s stories and showing women in all their diversity. It’s about making visible the…

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LG Electronics USA and Discovery Education Invite You To #DiscoverYourHappy in Honor of International Day of Happiness

Stuart Mitchell

To help Americans celebrate the United Nations’ International Day of Happiness, LG Electronics USA and Discovery Education present #DiscoverYourHappy, a Twitter and Instagram campaign encouraging everyone to share what happiness means to them. On March 20th, voices across the country will be amplified by posting a photo or video on Twitter and Instagram expressing what makes them happy, with #DiscoverYourHappy and tagging LG Electronics USA (Twitter: @LGUS and Instagram: @LGUSA) and @DiscoveryEd. Together, the collection of responses will build an inspirational resource for others to connect with and learn about…

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Sainsbury’s announces trial of Ecover refill stations

Stuart Mitchell

Following the retailer’s recent pledge to become Net Zero across its operations by 2040, Sainsbury’s has today announced a new trial of refillable Ecover stations for washing up liquid and laundry detergent. From 26 February, customers in Sainsbury’s Harringay superstore will have the option to refill selected Ecover cleaning products using bottles that can be used up to 50 times, with the potential to save over a million tonnes of plastic per year. The refill trial will also be extended to a further 19 stores later this year. A Sainsbury’s…

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CAP – Make sure the price is right: using reference pricing in ads

Stuart Mitchell

The ASA/CAP have released a post called: Make sure the price is right: using reference pricing in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA’s research into consumer understanding of reference pricing (e.g. ‘strikethrough’ prices, ‘was-now’ prices and RRP’s) showed that consumers have limited understanding of pricing practices in general, and reference pricing in particular, and have an expectation that reference…

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