Month: March 2020

New Study from Reputation Institute Reports Across-the-Board Reputation Lift for World’s Top 100 Brands Driven Largely by Elevated CSR Practices

Stuart Mitchell

Consumer regard for the world’s 100 most reputable corporations is getting stronger due in large part to a sharpened focus on corporate purpose and the social impact of their business, according to the 10th annual Global RepTrak, the world’s most comprehensive reputation study released today by Reputation Institute. While companies with the strongest reputation must not waver from delivering products and services of the highest quality and value, key drivers of reputation, the new study reports an across-the-board reputation lift largely influenced by strengthening perceptions of a company’s corporate social…

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Earth Hour 2020 Emphasizes the Power of a Collective Pause

Stuart Mitchell

Tonight, on Saturday, March 28, Earth Hour, one of the world’s largest grassroots movements for the environment, will once again inspire individuals, businesses and organizations in over 180 countries and territories to renew their commitment to the planet. In the midst of the global COVID-19 health crisis, Earth Hour marks a moment of solidarity as global communities unite for each other and for the planet. We advise participants to join Earth Hour at home or online following CDC guidelines. Given the unprecedented circumstances, the global health emergency we are facing today…

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Bacardi Helps Produce Hand Sanitizers With Change in Production

Stuart Mitchell

A shift in production by Bacardi at the world’s largest premium rum distillery is helping supply ethanol required to produce the much needed hand sanitizers that are in high demand as a result of COVID-19. The Bacardi Corporation distillery in Cataño, Puerto Rico, where more than 80% of the company’s rums are produced, has partnered with Puerto Rico based manufacturer Olein Refinery to provide raw materials that will enable the production of more than 1.7M units of 10-ounce hand sanitizer. At 70% alcohol, these products are in line with the…

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Co-op to donate food worth £1.5 million to FareShare to feed those at risk of hunger during Coronavirus crisis

Stuart Mitchell

Convenience retailer Co-op has announced that from next week, it will be donating £1.5 million worth of food to FareShare, in a show of co-operation to help boost stocks, support local communities and those citizens who are struggling amid the ongoing Coronavirus outbreak. FareShare – the UK’s largest hunger fighting charity – supports 11,000 charities and community groups, including food banks, and Co-op has pledged £1.5 million of essential food products which will be split amongst FareShare’s 25 warehouses, and then supplied to a network of local community groups across…

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Vicks® Donates $1 million for COVID-19 Health Care Relief

Stuart Mitchell

In response to the novel coronavirus (COVID-19) pandemic, the Vicks® family of cold and flu brands – NyQuil™, DayQuil™ and VapoRub™ – will donate $1 million to Direct Relief, one of the world’s largest medical relief organizations. These funds will go toward equipping front line health workers with protective gear and providing medicines and equipment needed to treat an anticipated spike in ICU patients. The organization is also working to expand medical assistance to safety-net health facilities where chronic gaps are expected to widen. “Direct Relief is deeply grateful to…

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