Day: 1 April 2020

Medtronic Foundation Commits an Additional $10M to Global COVID-19 Efforts

Stuart Mitchell

The Medtronic Foundation announced an additional $10M in contributions to COVID-19 relief efforts across the globe. This adds to the initial charitable contributions made by Medtronic and the Medtronic Foundation of $1.2M in February to support immediate response efforts. The Medtronic Foundation’s global and local response includes a comprehensive approach that is inclusive of cash contributions to over a dozen health and community nonprofits and will be used to fund: Training and supervising frontline health workers Ensuring the safety and well-being of frontline health workers, including provision of personal protective equipment (PPE) and…

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Comerica Bank and Comerica Charitable Foundation Invest $4 Million in COVID-19 Relief Efforts for Small Business and Community Programming

Stuart Mitchell

Comerica Bank and Comerica Charitable Foundation announced today that it will invest $4 million in community programming support and businesses impacted by the COVID-19 crisis.  “The impact of COVID-19 on the nonprofit organizations that care for and provide critical services to our communities is extraordinary. Serving and supporting our communities during this unique time in history is of critical importance,” said Curt Farmer, Chairman and CEO, Comerica Incorporated and Comerica Bank.  These funds will be primarily deployed to Community Development Financial Institutions to support strategic programs designed to meet the needs of small…

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Bacardi Limited Commits $3 Million to Support the Bar and Restaurant Industry

Stuart Mitchell

Bacardi Limited, the largest privately held spirits company in the world, today launched #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown. We have been devastated to watch our longtime partners and friends lose their livelihoods virtually overnight, as dining out, nightlife and entertainment grind to a halt around the world. Bacardi and our brands including BACARDÍ® rum, MARTINI® vermouth & sparkling wines, GREY GOOSE vodka, PATRÓN® tequila, BOMBAY SAPPHIRE® gin and DEWAR’S® Blended Scotch whisky, pledge $3 Million USD in financial aid and other support…

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NSPCC appoints new Director of Communications and Marketing

Stuart Mitchell

The NSPCC has appointed David Hamilton as its new Director of Communications and Marketing. David, currently Director of Communications and Marketing at The Scout Association, is joining the leading children’s charity – fighting to prevent the abuse and neglect of children in the UK and Channel Islands. At Scouts, the largest co-educational youth organisation in the UK, he introduced an ambitious strategy to modernise the movement’s image and increase its reach, relevance and reputation. In 2018, he launched a new award-winning brand for the 113-year-old Movement, which has seen record…

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ASA – Avoiding causing religious offence during Easter

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding causing religious offence during Easter. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is a holiday that holds religious significance, particularly for those of the Christian faith. It is also a cultural point of reference that marketers may use to engage consumers. Given the sensitivities surrounding people’s religious beliefs, marketers must take care not to cause…

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