Tag: offence

CAP – Harm and Offence: Crossing the line – 2020 style

Stuart Mitchell

The ASA/CAP have released a post called: Harm and Offence: Crossing the line – 2020 style. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re probably all a little sick of hearing it at the moment, but we are living in strange times. As such, perhaps unsurprisingly, current events have played a significant role in advertising content in 2020. In this article, we’re going…

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ASA – Avoiding causing religious offence during Easter

Stuart Mitchell

The ASA/CAP have released a post called: Avoiding causing religious offence during Easter. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is a holiday that holds religious significance, particularly for those of the Christian faith. It is also a cultural point of reference that marketers may use to engage consumers. Given the sensitivities surrounding people’s religious beliefs, marketers must take care not to cause…

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