Month: April 2020

PRCA warns members of phishing scam emails

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has warned its members to be vigilant of suspicious emails purporting to be from PRCA staff, following an increase in phishing scam emails during the COVID-19 crisis. The warning comes after the PRCA has been made aware of an increase in the number of phishing emails fraudulently claiming to be from PRCA staff. If you believe you may have received one of the emails, please take the following steps. 1. Check the sender’s email address Scammers will try to disguise their email address because…

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University of Gloucestershire cements position as UK’s most sustainable university by going digital

Stuart Mitchell

The University of Gloucestershire, the UK’s number 1 sustainable university (People and Planet League, 2019), has announced it is ending the production of printed prospectuses in favour of digital-only versions. This move away from a traditional printed prospectus, believed to be one of the first in the UK, is part of the university’s new Who Cares? We Do campaign which taps into what today’s students care about.  University prospectuses traditionally showcase what each institution can offer students, from courses and departments to accommodation and student life. Research by the University…

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Public affairs industry pledge to support women

Stuart Mitchell

Following results of the Women in Public Affairs survey last year, Women in Public Affairs have launched a new industry pledge to raise industry standards and support the progression of women in the industry.  The pledge, backed by the PRCA, calls on businesses to publish salary bands for roles; commit to neither putting on, nor appear, on all male panels; and establish a sexual harassment policy and clear point of contact. The Women in PA survey published in October 2019 found that 1 in 4 (27%) women in the sector say…

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ASA – Making your marketing an Insta(nt) compliant success

Stuart Mitchell

The ASA/CAP have released a post called: Making your marketing an Insta(nt) compliant success. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A portmanteau of ‘instant camera’ and ‘telegram’, Instagram launched nearly ten years ago in October 2010. YouGov puts the photo and video sharing app as the second most popular and well known social network in the UK – and with an estimated…

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UNESCO launches CodeTheCurve Hackathon to develop digital solutions in response to COVID-19

Stuart Mitchell

UNESCO, in partnership with IBM and SAP, has launched the CodeTheCurve Hackathon to support young innovators, data scientists and designers across the world to develop digital solutions to counter the COVID-19 pandemic. Aside from its terrible impact on the health of thousands so far, the COVID-19 crisis is having profound effects on societies, from reliable information sharing to education, with school closures currently affecting more than 1.5 billion students across the planet. “Solving this unprecedented global crisis will require the collective expertise and imagination of all of us,” said Audrey Azoulay, Director-General…

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