Month: April 2020

Paralyzed Veterans of America launches campaign to support high-risk veterans during COVID-19 crisis

Stuart Mitchell

Paralyzed Veterans of America is launching Stories from the Inside, a national awareness and support campaign, featuring long-time supporter Ben Affleck and paralyzed veterans sharing their fears and struggles from the confinement of their homes due to COVID-19. PVA is taking action during the crisis to ensure the nation’s most catastrophically injured veterans have access to resources they need to survive. With underlying health issues, paralyzed veterans, and all people with serious disabilities, are at the greatest risk for deadly repercussions should they contract COVID-19. Many in this vulnerable population use wheelchairs…

Read More

UPM signs a EUR 750 million revolving credit facility tied to long-term biodiversity and climate targets

Stuart Mitchell

UPM is one of the first companies to link the pricing mechanism of a syndicated revolving credit facility (RCF) to both biodiversity and climate targets. The margin of the RCF is tied to two key performance indicators (KPIs): achievement of a net positive impact on biodiversity in the company’s own forests in Finland a 65% reduction of CO2 emissions from fuels and purchased electricity by 2030 from 2015 levels, in line with UPM’s commitment to UN Business Ambition for 1.5°C “Connecting UPM’s sustainability performance to our financing demonstrates the importance…

Read More

Kathy Ireland Launches National Pediatric Cancer Foundation’s #Team43 Challenge to “Do 43” in support of pediatric cancer research and the 43 children diagnosed daily

Stuart Mitchell

Supermodel-turned-supermogul Kathy Ireland has kick started the National Pediatric Cancer Foundation’s (NPCF) #Do43 campaign designed to continue shining a critical light on the 43 children diagnosed every day with cancer. Ireland is enlisting a star-studded group called #Team43 and showing her support for the NPCF’s cause by baking 43 cookies for first responders in her community — while challenging friends such as Vanessa Williams, Brooke Shields, Marcus Lemonis, and Sharlee Jeter to join #Team43. The NPCF’s #Do43 campaign encourages individuals to “Do 43” things in support of pediatric cancer research, and offers…

Read More

Filmmaker & Celebrated Actors With Disabilities Team With Easterseals on Urgent, Timely PSAs to Encourage Everyone to #StayHomeSaveLives During Coronavirus Crisis

Stuart Mitchell

Easterseals releases new, timely and critically important Public Service Announcements about safety during the COVID-19 pandemic, and encourages all of us to #StayHomeSaveLives. The leading disability services nonprofit joined with filmmaker John Lawson to produce the spots, recruiting a group of twenty celebrated actors within the disability community to record at-home messages about why we all need to stay at home.  The PSA series reinforces that we are all in this together, and asks us to self-isolate, stay at home, and do our part to stop the spread of this…

Read More

Verizon Media Donates $10M in Advertising to Mental Health, COVID-19 Awareness

Stuart Mitchell

Verizon Media has announced a donation of $10 million in advertising inventory to support mental and public health response efforts to address the novel coronavirus (COVID-19). The inventory will be used to raise awareness and mobilize resources, deepening Verizon Media’s longstanding commitment to supporting the health of the global community at large. Verizon Media will also provide campaign support including creative services and management. As part of its well being initiative, the company also launched Yahoo Life, a site focused on news, resources and content dedicated to wellbeing. “The coronavirus…

Read More