Day: 2 May 2020

ASA – The Queen-tessential guide to referring to the Royal Family in ads

Stuart Mitchell

The ASA/CAP have released a post called: The Queen-tessential guide to referring to the Royal Family in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. While marketers may be tempted to link their campaigns to members of the Royal Family or Royal occasions, they should be mindful of the rules.  Read on for the key ‘dos’ and ‘don’ts’ when referring to the Royal Family…

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BBC One’s The Big Night In raises £67,110,010 for charities

Stuart Mitchell

It has been announced on The One Show that the new total raised from The Big Night In is £67,110,010. £47m of this figure will be split between Children in Need and Comic Relief, who will use these funds to support many charities and projects helping vulnerable people of all ages across the UK. At 10pm last night the amount raised during the show stood at £27,398,675 but donations continued to come in overnight taking the total to £33,555,005. The UK Government pledged to match everything raised on the night,…

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Ad Council Announces First Private Marketplace, Empowering Media Companies to Donate Digital Inventory in Support of COVID-19 Efforts

Stuart Mitchell

In response to the COVID-19 pandemic, the Ad Council, in partnership with Cadreon and The Trade Desk, has announced the launch of the first Ad Council Private Marketplace (PMP), which will give publishers and media companies the opportunity to donate digital media inventory in support of the Ad Council’s COVID-19 digital public service ads (PSAs). Receiving donated media through a private marketplace is a first for the Ad Council, which will provide the opportunity to strategically target messages around at-risk audience populations, social distancing, personal hygiene and other critical COVID-19…

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Fundraising Regulator publishes guidance to help public in setting up appeals

Stuart Mitchell

Priya Warner, Head of Policy at the Fundraising Regulator has published a post on their website to help the public in settinmg up COVID-19 appeals. The British public is extremely generous when it comes to giving to charity – so much so, that fundraising activities, from coffee mornings to marathons, have become a key part of our social calendars. Since social distancing measures came into place, the public has continued to find ways to support important causes, with a vast amount of fundraising taking place online.   I’ve seen a…

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Cancer Research UK encourage you to join the Race for Life at Home straight from your living room

Stuart Mitchell

With Race for Life events postponed until the Autumn, Cancer Research UK is encouraging the nation to keep active and united by signing up for Race for Life at Home, in partnership with Tesco. There are three ways supporters can take part, with options for everybody to get involved in their own way, donating to the cause where they can. From a family dance off in the garden, to a HIIT workout in the living room – there is no right or wrong way to do a Race for Life…

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