Day: 11 May 2020

Bliss and The Trevor Project Join Forces to Help At-Risk LGBTQ Youth During COVID-19 and Beyond

Stuart Mitchell

In today’s new reality, mental health has never been more universally top of mind. For the LGBTQ community, this isolation we’re all experiencing imposes an exponentially more severe mental burden. In advance of Mental Health Awareness Month, leading spa and beauty brand, Bliss, announces its philanthropic partnership with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) youth, to support the community as COVID-19 continues to take an extreme toll on mental health.   (PRNewsfoto/Bliss) Historically, LGBTQ youth…

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Ad Council Launches New PSAs To Help Parents and Families During COVID-19 Pandemic

Stuart Mitchell

In response to the COVID-19 pandemic, the Ad Council, working with the White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC), today launched a new series of public service ads (PSAs) to educate and empower parents and families as they navigate the challenges they’re facing as a result of the crisis. According to research fielded by Ad Council, 45 percent of respondents with children reported feeling anxious, 44 percent reported feeling tired, and 40 percent reported needing peace of mind. The…

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NO MORE And National Domestic Violence Hotline Help Address Spike In Domestic Abuse During The COVID-19 Crisis With Multifaceted Campaign

Stuart Mitchell

Reports from many cities and countries indicate that the COVID-19 crisis is leading to a significant spike in domestic violence, with several countries and cities citing more than double the usual number of calls to police, hotlines and/or support services. The National Domestic Violence Hotline (The Hotline) is hearing from many survivors how COVID-19 is being used by abusive partners to further control and abuse. In direct response, The NO MORE Foundation (NO MO RE) and The Hotline are significantly expanding their recently launched public awareness and action campaign. Entitled…

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Make-A-Wish Launches Wishes Need Stars Like You in Conjunction with 40th Anniversary

Stuart Mitchell

On the 40th anniversary of the wish that inspired the founding of Make-A-Wish, the organization that grants life-changing wishes for children with critical illnesses worldwide. After 40 years of wish granting, Make-A-Wish has proven time and time again that light can shine in even the darkest and most uncertain times. Make-A-Wish remains committed to delivering hope to wish kids and their families despite facing an unprecedented number of wishes waiting to be granted. As a result, Make-A-Wish is using April 29, recognized annually as World Wish Day, to launch Wishes…

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ADYOULIKE Advertising Barometer Reveals UK Ad Spend Trends during COVID-19 Crisis

Stuart Mitchell

Analysis from the UK’s largest native advertising platform ADYOULIKE for the period March to mid-April reveals key ad spend trends during the COVID-19 crisis. The first in a regular series of COVID-19 Advertising Barometer data reports to be published by ADYOULIKE looking at the state of the UK ad market during the crisis. ADYOULIKE, which integrates directly with the UK’s leading news publishers, including titles such as The Guardian, The Independent, The Mirror, The Sun, Daily Mail, The Telegraph & more – and has Supply Side Platform connections with all…

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