Month: May 2020

L’Oréal announces the creation of its program L’Oréal for the future: €150 million to support vulnerable women and protect the environment

Stuart Mitchell

In the context of the Covid-19 pandemic and to address its consequences, L’Oréal announces L’Oréal for the future, an unprecedented social and environmental solidarity programme to address the following priorities: supporting organizations that support highly vulnerable women, the first victims of the social and economic crisis generated by the pandemic, with the creation of a €50 million charitable endowment fund; contributing to the regeneration of damaged natural ecosystems and efforts to prevent climate change, with €100 million dedicated to environmental impact investing. Jean-Paul Agon, Chairman and CEO of L’Oréal, says:…

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Gender equality experts recommend key actions for COVID-19 response and recovery for G7 leaders

Stuart Mitchell

As the pandemic is moving beyond a global health crisis and morphing into a labour market, social and economic crisis, UN Women Executive Director Phumzile Mlambo-Ngcuka and European Commission Head of Service for Foreign Policy Instruments Hilde Hardeman, and International Labour Organization (ILO) Deputy Director-General for Policy Deborah Greenfield today convened Ministers, CEOs, and business associations, trade unions, civil society and academia representatives at the High-Level Roundtable, “The G7’s role in ensuring women’s economic empowerment and security in the post-COVID future”. The COVID-19 pandemic poses a serious threat to women’s…

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McCann Worldgroup Named #1 Agency Network for Promoting Good In “Good Report” From WARC and ACT Responsible

Stuart Mitchell

McCann Worldgroup was named the #1 advertising agency network for promoting good in the 2019 Good Report, a collaboration by WARC and ACT Responsible. The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. Additionally,  Microsoft’s “Changing the Game,” created by McCann New York, and Ikea’s “ThisAbles,” from McCann Tel Aviv, were included in the report’s 5 top-ranked campaigns for social good. McCann New York was also named the #2 individual…

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BakeMark introduces the Home BakeMark Challenge Charity

Stuart Mitchell

BakeMark announces the launch of a new charity campaign titled the Home BakeMark Challenge Charity. This new campaign is designed to support the small business owners who operate independent bakeries and donut shops, who are facing the challenges of maintaining their business during this crisis. “The independent bakeries and donut shops are the heart of the baking industry. As the leading partner to these small business owners, we’re doing what we can to support them and our local communities during this challenging time,” said David Lopez, Director of Marketing. “While…

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National Trust for Historic Preservation and American Express Announce First-Ever “Virtual Preservation Month”

Stuart Mitchell

The National Trust for Historic Preservation, in partnership with financial supporter American Express, has opened a window to the world of adventure during Preservation Month this May. Since 1973, the National Trust has publicly promoted May as Preservation Month—31 days to celebrate the historic places that make up the fabric of our lives. But given the ongoing reality of social distancing, place-based celebration is currently impossible, as almost all the National Trust’s 27 Historic Sites are closed, joining cultural resources and institutions across the country that are off limits to…

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