Month: June 2020

Charity creates a ‘virtual meeting’ of missing people

Stuart Mitchell

As new statistics reveal the impact of the coronavirus and self-isolation on people going missing, the charity Missing People has issued a very different visual campaign appeal for information: through the now very familiar visual of a Zoom conference call.  While families and individuals are forced into lockdown and separated from loved ones due to the corona virus pandemic, at least most of us have been able to keep in touch thanks to the mass adoption of video conferencing online.  For some families, the current situation is even more agonising…

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Callaly Launches ‘Unboxing 1930s Women’s Products’ To Show How 100 Years Of Design Have Failed Femcare

Stuart Mitchell

Would you use a century-old condom, vibrator or razor? Femcare brand Callaly today launches a film, produced by award-winning agency Don’t Panic, that highlights what 100 years of innovation has done to improve femcare products. Unlike the huge improvements in other products, a century has had little impact on the design of the humble tampon.  “It’s exactly the same” Filmed prior to the COVID-19 crisis and lockdown restrictions, the film highlights the power of female commaradory and humour which can bring us together in more difficult times. The film sees…

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The Brawny® Brand and JOAN Creative Launch Giants Take Action™, New Creative Platform Focused on Action

Stuart Mitchell

Giants can be anyone, of any age, from anywhere. To support people taking action in a world where others are just talking, commenting and posting, the Brawny® brand and JOAN Creative are launching a powerful new platform, Giants Take Action™. The first campaign under this platform focuses on responses to coronavirus, with The Brawny® Giants Initiative calling for nominations of local giants across the country via TV, OLV and social media. “The Brawny® brand has always stood for strength. We believe that strength lies not in what we say, but…

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Talon is #SendingLove across the Globe in the World’s Largest User Generated Digital Out of Home Campaign

Stuart Mitchell

Talon Outdoor has launched “#SendingLove” a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The socially enabled DOOH campaign is facilitated by The World Out of Home Organization (WOO) and many of its member organisations and runs on advertising space donated by over 70 media owners across 153 cities making it the biggest User-Generated-Content campaign ever to run on digital Out of Home. Created by Grand Visual, the campaign encourages participants to send love to…

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“Born Integrated” – Serviceplan Makes Everyone Part of its 50 Year Anniversary Design

Stuart Mitchell

Europe’s largest, partner-led agency group celebrates its 50th anniversary. 50 years of creation, innovation, independence, integration. When the agency was founded in 1970, the “Serviceplan” that gave it its name stood for what was then a visionary approach: integrated, holistic communication solutions. Integration is also the guiding theme in the anniversary year, for an idea that involves everyone: 4317 employees in 24 Houses of Communication worldwide, partners and friends of the company. The SP50 anniversary logo – a clear homage to the original agency logo from the 1970s – was…

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