Day: 15 July 2020

Subaru of America And National Parks Conservation Association Take Home 2020 Silver Halo Award For Best Sustainability Initiative

Stuart Mitchell

Subaru of America, Inc., along with the National Parks Conservation Association (NPCA), announced they have been awarded the 2020 Silver Halo Award in the ‘Best Sustainability Initiative’ category by Engage for Good. The automaker and NPCA were recognized for the Don’t Feed the Landfills initiative, an environmentally focused campaign aimed at preserving national parks. Since 2015, Subaru of America has worked with NPCA and the National Park Foundation (NPF) toward a shared goal of reducing landfill waste in America’s national parks. Through extensive research over the course of five years, the…

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New ACLU Ad Campaign Urges Congress to Ensure Universal Access to COVID-19 Testing and Treatment

Stuart Mitchell

The American Civil Liberties Union launched a new five figure digital ad campaign on Facebook and Instagram in Arizona, Florida, Michigan, New Jersey, and North Carolina urging members of Congress to ensure access to COVID-19 testing and treatment for everyone in the United States, regardless of immigration status. The ads, targeting Sens. McSally, Sinema, Rubio, Stabenow, Peters, and Tillis and Rep. Pallone, remind the members that until all of us are covered, all of us are at risk for COVID-19.  Each bill that Congress has enacted has left tens of…

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“Covid-19 brings an evolving marketing focus” by Dr Kevin Stenson – Marketing in the Time of Covid-19

Stuart Mitchell

Our next Marketing in the time of COVID-19 series is called “Covid-19 brings an evolving marketing focus” and is written by Dr Kevin P Stenson PhD MBA, CEO of the Smallpeice Trust. Kevin tells us how Covid-19 has affected their business and changed their marketing and what they do. The Smallpeice Trust was founded in 1966 by Dr. Cosby D P Smallpeice — a brilliant engineer who invented the Smallpeice Lathe. The Smallpeice Trust aims to give young people the support they need to bring their big ideas to life…

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WPP announces commitments to fight racism and invest in Black talent

Stuart Mitchell

WPP has announced a set of commitments and actions to help combat racial injustice and support Black and minority ethnic talent. We will take decisive action on each of the 12 points in the “Call For Change” open letter to the industry from more than 1,200 Black advertising professionals; complete a fundamental review of our hiring, retention, promotion and development practices; and publish our racial diversity data. We will use our voice to fight racism and advance the cause of racial equality in and beyond our industry. We will invest $30…

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Timberland Announces Partnership with The Savory Institute as Part of Effort to Build Regenerative Leather Supply Chain for Fashion Industry

Stuart Mitchell

Global outdoor lifestyle brand Timberland has announced a new partnership with the Savory Institute, a 501(c)(3) non-profit focused on the large-scale regeneration of the world’s grasslands, as part of the brand’s long-standing commitment to build a greener future. This move augments the brand’s recently announced collaboration with Other Half Processing, which sources hides from Thousand Hills Lifetime Grazed regenerative ranches.  Through these partnerships, Timberland is working to identify, aggregate, and connect early-adopter regenerative ranches with its large-scale tannery partners to help build a regenerative supply chain for the footwear and…

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