Beta Good, the newly launched sustainability and impact consultancy from Forever Beta has been appointed as the lead creative agency for Ocean Tee – a sustainable golf brand looking to disrupt the golf industry and change it for the better. Ocean Tee started with the simple idea of replacing plastic golf tees with sustainable bamboo tees in an effort to try and help tackle the current plastic crisis that our oceans are suffering. On top of this, the brand committed to giving 25% of corporate profits to marine conservation charities.…
Read MoreMonth: August 2020
Campaign Against Homophobia, Zalando and MISBHV amplify voices of victims of homophobic attacks in these tragic days in Poland
Zalando, Europe’s leading online platform for fashion joined forces with the Polish brand MISBHV and the NGO Campaign Against Homophobia to create clothes with a socially important message. They were made from destroyed clothes that LGBTQIA+ people wore during the attacks. The aim of the campaign “Clothes reborn with pride” is to share real stories that prove the scale of homophobia in Poland and to support the Campaign Against Homophobia by sponsoring their legal and psychological support programs. In recent days, the situation of the LGBTQIA+ community in Poland has…
Read MoreScottishPower Foundation Pledges £1.2 Million For UK Charities
Twenty-one charities across the UK will share a £1.2 million funding pot from the ScottishPower Foundation, which champions benevolent work in local communities throughout the UK. Applying to the Foundation for funding is highly competitive each year. The charities that are successful in securing funding show passion, skill and commitment to making a positive change in their communities. Among the recipients of the funding this year is the Dynamic Earth Charitable Trust in Edinburgh, which has been awarded £86,500 towards the creation of a new, state-of-the-art planetarium that will transport…
Read MoreW+K Sao Paulo launches “So what?,” a new production in defense of the Yanomami people
“So what?” That’s how President Jair Bolsonaro replied in April when a journalist asked him about the more than 5,000 deaths caused by Covid-19. Brazil has reached the mark of 100,000 deaths and nearly 3 million people contaminated by the new coronavirus. These are not just numbers, but actual people, entire families scarred by grief and mourning. That is why the Yanomami and Ye’kwana Leadership Forum is launching a new spot for the campaign #MinersOutCovidOut. Created by Wieden+Kennedy São Paulo, the production wants to continue engaging society and pressuring the…
Read MoreFormer British Road Cycling Champion To Lead 100km Ride For The NHS
Thousands of cyclists have been hitting the roads since lockdown started and now former British national road cycling champion and multiple Tour de France stage winner, David Millar, is to lead avid riders in an epic bike ride in support of HEROES, a charity founded by and for NHS workers. Attendees can choose either a 50 or 100-mile ride that both starts and finishes in Brighton on 18 October. The course poses the challenge of around 1,000m of ascent as well as featuring the magnificent scenery of the South Downs…
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