Month: August 2020

The One Club Returns to “Where Are All The Black People” Name for Annual Multicultural Conference

Stuart Mitchell

Prompted by this year’s rise of the Black Lives Matter movement and in acknowledgment of the ad industry’s continued lack of diversity, The One Club for Creativity has rebranded its annual Here Are All The Black People multicultural conference and career fair back to its original name: Where Are All The Black People. The event, typically held in person in New York, is this year available online to a global audience running September 22-24, and will address the new realities of race, inclusion and diversity in advertising.  The conference features…

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Ecolab’s 2030 Impact Goals Advance Sustainable and Productive Operations to Help Industry Achieve Greater Purpose

Stuart Mitchell

By 2030, there will be an additional billion people in the world, placing greater demand on natural resources. To help companies sustainably address growing demand, Ecolab Inc. has launched its ambitious 2030 Impact Goals to significantly increase the company’s positive impact within its own operations and through its work with customers. Ecolab’s new impact goals were launched with the recent release of its 2019 Corporate Sustainability Report, entitled Partners for Greater Purpose, which also highlights Ecolab’s work with leading companies to advance environmental and operational outcomes. “The next 10 years…

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Duke Energy Renewables’ Largest Solar Project Now Online in Texas

Stuart Mitchell

Duke Energy Renewables, a subsidiary of Duke Energy (NYSE: DUK), announced that its 200-megawatt alternating current (MWac) Holstein Solar project in Nolan County, Texas, has begun commercial operation. It is the largest solar project in Duke Energy Renewables’ fleet. “Texas is one of the fastest growing solar energy markets in the country. Holstein Solar supports the state’s growth and is a great addition to our growing Texas solar energy portfolio,” said Chris Fallon, president of Duke Energy Renewables. “We’re pleased to support the state’s expanding renewable energy industry by providing…

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Health Officials Launch Ad Campaign to Encourage Mask Use

Stuart Mitchell

The Association of State and Territorial Health Officials (ASTHO) and the Big Cities Health Coalition (BCHC) have launched a joint campaign urging Americans to show their concern for the health of others by wearing masks to slow the spread of COVID-19. The 30-second television spot, titled “Personalities,” begins its week-long run on Hulu today and targets a broad national audience. It features several pairs of mask designs that reflect opposite personalities and concludes with an announcer asking, “What does your mask say about you? It says you care about others.…

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Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

Stuart Mitchell

MediaMath, independent advertising technology company for brands and agencies, have released the findings of a custom Forrester Opportunity Snapshot study called “Confident Media Spending Requires A More Transparent And Addressable Supply Chain”, commissioned by MediaMath, highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the financial return on their programmatic media spend completely and accurately. The commissioned study conducted by Forrester Consulting included insights from 221 U.S. decision-makers across four key verticals who…

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