Month: August 2020

Clear Channel Europe launches campaign planning mobile data platform, RADAR

Stuart Mitchell

Clear Channel has announced the European launch of RADAR, their proprietary mobile-data platform that makes planning, measuring and optimising outdoor advertising campaigns more effective. RADAR – the latest step in Clear Channel Europe’s investment in digital transformation – uses anonymous mobile data to identify the behaviours of audience groups passing by the company’s bus shelters, billboards and street furniture, to enable brands to deliver the right message to the right audiences, at the right time and location. The data is anonymised and aggregated by a third party in each market.…

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Waitrose first to reintroduce carrier bag recycling scheme for online deliveries

Stuart Mitchell

Waitrose.com customers can now recycle their carrier bags via their delivery driver after the retailer temporarily paused the service during the pandemic. The supermarket’s decision to bring back the scheme has also been reinforced by new OnePoll research from Waitrose, which shows that reducing plastic is still at the forefront of people’s minds and still takes precedence over other areas of sustainability. While 25 per cent of people said Covid-19 made them less concerned about their plastic usage, more than half (54 per cent) said they’d still like supermarkets to…

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Inspiring art from around the world highlights importance of water and hygiene in fight against Covid-19

Stuart Mitchell

Artists Grayson Perry and Jean Jullien, photographer Aida Muluneh, and actor Russell Tovey are inviting the public to vote for one of 12 striking pieces of artwork as part of WaterAid’s campaign, Art of Change, which calls for clean water and hygiene for all to help fight the spread of Covid-19. Artists from across 44 countries tapped into their creativity to produce pieces linked to the theme of water and health to help WaterAid drive change and transform lives. The all-star panel of judges have chosen their favourite 12, shortlisted…

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ICAS & EASA Publish Report on Advertising Self-Regulation in times of COVID-19 – Marketing in the time of covid-19

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) and the European Advertising Standards Alliance (EASA) released a report today on Advertising Self-Regulation in times of the COVID-19 pandemic. The report provides an insight into the challenges and actions taken by the ICAS and EASA Self-Regulatory Organization (SRO) members since the start of the pandemic. All SROs needed to adapt the way they operate to protect first and foremost their employees and follow the legal measures in place to combat the spread of the virus. At the same time, they ensured that essential…

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CAP – Go Live – Advertising in live streaming

Stuart Mitchell

The ASA/CAP have released a post called: Go Live – Advertising in live streaming. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With the rise of live-streaming platforms, we’re seeing more and more influencer marketing activity within this content. Streamers need to know that some of their content may be classed as advertising and that, if so, there are rules (and guidance) that apply…

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