Day: 10 October 2020

CAP – Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads

Stuart Mitchell

The ASA/CAP have released a post called: Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the saying goes, Halloween and Bonfire Night come but once a year. Or is that Christmas? Either way, ads that are centred on these seasonal events can draw an increase in complaints to the…

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Shell and Microsoft form alliance to help address carbon emissions

Stuart Mitchell

Shell International Petroleum Company Limited and Microsoft Corporation, building on a history of three decades of working together, are embarking on a new strategic alliance to support progress towards a world with net-zero emissions. This builds on the strong foundation of decades of technology collaboration between the two companies. This type of strategic alliance is a model for how companies can work together to achieve their net-zero ambitions. “Microsoft and Shell both have rich histories of innovation and bold ambitions to decarbonise,” said Huibert Vigeveno, Downstream Director of Shell. “We…

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Plan USA Launches Girl Unlocked Movement For International Day Of The Girl On October 11

Stuart Mitchell

Plan International USA (Plan) has announced its annual celebration of girls’ rights on October 11 by encouraging all to join the Girl Unlocked movement. In honor of International Day of the Girl (IDG), Plan is asking individuals, corporations and communities to support girls and young women as they push through doors and unlock their power and potential. Adopted by the United Nations General Assembly in 2012 and observed every October 11, IDG is an annual day of recognition designed to raise awareness of the need for girls’ rights. This year’s…

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Dave and CALM partner with Murdock London Barbers for World Mental Health Day

Stuart Mitchell

Entertainment TV channel Dave, and CALM (the Campaign Against Living Miserably), are raising awareness of World Mental Health Day in a continuation of their long-running, award-winning partnership. They have also joined up with Murdock, the London based Barbers whose staff are trained in Mental Health First Aid, to further encourage positive conversations surrounding mental health, activated by in store ambient media and supported by both on and off air media. The campaign features co-branding in Murdock’s London stores, TV ads, social videos, and five new episodes of the hit podcast,…

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EyeBuyDirect And The Trevor Project Honor National Coming Out Day With The “See Me Collection”

Stuart Mitchell

This October 11th marks the 32nd anniversary of National Coming Out Day which celebrates the LGBTQ+ community and those who have bravely come out with their sexual orientation, gender identity or both. As part of EyeBuyDirect’s vision for a more diverse and inclusive world, the leading online eyewear retailer is extending its partnership with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ youth, to commemorate National Coming Out Day with the launch of the See Me Collection. The capsule collection features four styles in “Trevor’s Signature Orange”…

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