Day: 13 October 2020

Sport England Teams Up With Social Impact Experts Hopscotch To Drive Physical Activity Levels In Teen Girls

Stuart Mitchell

With nearly a third (29%) of young people currently doing less than 30 minutes physical activity per day, and engagement amongst teen girls being the lowest of any group, Sport England is extending its ‘This Girl Can’ campaign – that inspired over 3.9 million women to get active – into schools. The organisation is investing £1.5 million of National Lottery funding into the creation of a new digital schools’ platform designed to reach girls who have disengaged from PE. Sport England has partnered with behaviour change specialists Hopscotch – the…

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Apple expands renewable energy footprint in Europe

Stuart Mitchell

Apple has announced it will invest in the construction of two of the world’s largest onshore wind turbines, a source of clean, renewable energy that will bring its supply chain and products one step closer to carbon neutrality. Located near the Danish town of Esbjerg, the 200-meter-tall turbines are expected to produce 62 gigawatt hours each year — enough to power almost 20,000 homes — and will act as a test site for powerful offshore wind turbines. The power produced at Esbjerg will support Apple’s data centre in Viborg, with…

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Data & Marketing Association creates a new Awards category: Thoughtful Marketing

Stuart Mitchell

To shine a light on work that’s helped customers through the coronavirus crisis in an authentic way, the Data & Marketing Association (DMA) has created a new Awards category: Thoughtful Marketing. The new Thoughtful Marketing category at the DMA Awards will help highlight the important campaigns making a difference across the data and marketing industry, also providing inspiration to other organisations looking to implement a more customer-centric approach. From its inception, the DMA has encouraged brands and businesses to put their customers first and, in this new world of work,…

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General Mills joins Marcus Rashford’s Child Food Poverty Task Force

Stuart Mitchell

General Mills, the leading global food company, announces its latest move to #endfoodpoverty by signing up to support Marcus Rashford’s Child Poverty Task Force. By joining the Task Force, General Mills stands shoulder to shoulder with its industry peers in supporting policy recommendations designed to keep child food poverty at the top of the government’s agenda. Backing this campaign means supporting the three main policy recommendations in the National Food Strategy: Providing meals to an additional 1.5 million children aged between seven and 16 year via the expansion of free…

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Brand reputation remains number one priority for marketers as lockdown restrictions ease

Stuart Mitchell

A survey of current UK marketing priorities from the Chartered Institute of Marketing reveals that brand reputation remains key in coping with COVID-19. Six in ten marketers rank this as their number one priority, in contrast to discounts and promotions which came bottom of the list. The communication of employee and public safety messages came in at number two.   Online sales were the highest ranked of sales promotional strategies, emerging as a top priority for 15% of marketers. Offering discounts and promotions to increase product sales and footfall was a…

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