Month: October 2020

Smithfield Foods to Become Carbon Negative by 2030

Stuart Mitchell

Smithfield Foods, Inc. has become the first major protein company to commit to becoming carbon negative in all company-owned operations in the United States by 2030. A leader in sustainability for more than two decades, the company will go beyond carbon neutrality to effectively remove more carbon from the atmosphere than it emits. It will achieve this goal without purchasing carbon credits to offset emissions. “As the world grapples with environmental challenges impacting our planet, consumers are looking to companies to take deliberate, bold action to address issues such as…

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United Airlines Holdings Extends Leading Commitment To Diversity in the Board Room

Stuart Mitchell

United Airlines Holdings, Inc. (UAL) recently announced that as part of its overall commitment to recruit and develop more diverse talent to better serve customers, its Board of Directors expects to add a second Black board member. The Board of Directors collectively agreed last December to further diversify the board, conduct a search and recruit an additional Black board member. “As the first Latino to lead a major airline, I know from experience that a company can only truly thrive if those at the top are as diverse as the…

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CAP – Not all conditions are created equal – a significant insight into significant conditions

Stuart Mitchell

The ASA/CAP have released a post called: Not all conditions are created equal – a significant insight into significant conditions. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. When running a promotion, the likelihood is that there will be certain terms and conditions which participants need to take into account.  Some of these terms and conditions will be so important to a consumer’s understanding…

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PRCA UK Confidence Tracker: Nine Out Of Ten Leaders Confident About Future

Stuart Mitchell

The relaunched Public Relations and Communication’s (PRCA) UK Confidence Tracker reveals a net positivity score of +85, with nine out of ten PR agency heads and in-house leaders confident about the future of their organisations. This compares with a net positivity score of +71 points in June, when the survey was last undertaken. When the Tracker was launched on 31st March, the net positivity rating stood at +36.   Senior in-house and agency professionals were asked ‘How confident do you feel about the future of your organisation right now?’ PR…

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Covid-hit businesses call for pragmatic approach to secure historic UK-EU agreement – CBI, DMA & trade associations

Stuart Mitchell

The CBI, DMA and 70 other trade associations and professional bodies representing 190,000 businesses and 7 million employees are calling for politicians on both sides to carve a path towards a deal. Sectors from automotive to aviation, chemicals to creative industries, and farming and food to pharmaceuticals – are united: securing a quick agreement matters greatly for jobs and livelihoods. Clarity on an ambitious deal will turbo charge business preparations and increase confidence in the U.K. as a place to invest. Crucially, it will also help ease the sustainable implementation of…

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