Day: 10 December 2020

Marvel And AHN Team Up To Celebrate Nurses

Stuart Mitchell

If 2020 has cemented anything, it’s that real heroes don’t wear capes; they wear scrubs. Allegheny Health Network (AHN) and Marvel Comics agree. Marvel, the iconic media brand, has collaborated with AHN to celebrate real-life healthcare heroes through a brand-new comic book, developed together with advertising agency Doner.  Today, AHN is introducing The True Nurse Stories, a new Marvel comic book about real-life nurses and their heroism. Each character and story stems from the experiences of real people who provide healthcare throughout AHN’s 13 hospital facilities in Western Pennsylvania, serving…

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GOSH Launch Home for Christmas Film

Stuart Mitchell

The film features as part of their Home for Christmas campaign, recognising the incredible efforts of teams at Great Ormond Street Hospital (GOSH) who work around the clock to get as many seriously ill children home for the festive season. The Hospital goes into more detail on their website, featured below: And for those children who need to stay in for treatment over Christmas, staff go above and beyond to make the hospital feel like a home from home. This year, more than ever, it seemed fitting to celebrate those…

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Love Has No Labels and Square Enix Unite to Leverage the Power of Gaming and Bring Together Diverse Communities

Stuart Mitchell

As part of the Ad Council’s ongoing “Game for Good” initiative, the organization announced a new partnership between its Emmy®-Award winning Love Has No Labels campaign and Square Enix and Crystal Dynamics, developers of the popular Marvel’s Avengers game. The digital-first national marketing and PSA campaign leverages one of the core themes of Marvel’s Avengers, “united we are powerful,” directing fans to lovehasnolabels.com/PlayAvengers for resources and actions that help create more inclusive and accepting spaces within their communities. The new fully integrated campaign will feature TV, digital video, out-of-home, and…

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METRO and Serviceplan call for support of the hospitality industry all over the world at Christmas

Stuart Mitchell

The global COVID-19 pandemic has already led to high revenue losses in the hospitality industry this year. No real recovery is expected in the coming months either, due to continuing restrictions. To support its partners and clients in the food service industry, METRO is launching an extensive TV and digital campaign aimed at consumers. The idea and implementation of the Christmas film was developed by METRO’s global creative agency, Serviceplan Campaign Hamburg. The objective of the global “Give your kitchen a break” campaign, is to encourage as many people as…

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water4Her Campaign Launches to Mobilize 100,000 Women to Empower 100,000 Women Through Clean Water

Stuart Mitchell

women for water™, a clean water and women’s empowerment action platform, and two-time Super Bowl winner Chris Long’s premier athlete-led initiative Waterboys, announced that they will partner on the water4Her campaign to empower 100,000 East African women and girls through clean water access. water4Her will bring together a community of athletes, influencers and donors to raise awareness and funding for impact partners, World Vision, Global Grassroots, WorldServe International and Mama Maji, to deliver critically needed WASH access for women in Kenya, Rwanda, Tanzania, and Uganda. In Africa, women and girls…

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