Day: 22 January 2021

Gunvor Kronman appointed as new chair of Plan International’s board

Stuart Mitchell

Gunvor Kronman, the CEO of Hanaholmen Cultural Centre and expert on development issues and international co-operation, has been elected to lead Plan International’s board. Gunvor Kronman, from Finland, brings more than 20 years’ experience in development and humanitarian work and was appointed for her strong leadership and management expertise and commitment to Plan International’s mission. “In my work, I am inspired by the meaning I find in trying to make the world a slightly better place. I cannot imagine a better way to do that than to promote equality and…

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46% of Consumers Are Likely to Purchase Nike Products in Response to “You Can’t Stop Us” Campaign

Stuart Mitchell

Brands are starting to realize that diversity is key to successful marketing campaigns, but executing on inclusive marketing is not that easy. A new report from Top Design Firms reveals that brands need to embody an inclusive message in a way that directly resonates with their target audience. According to Top Design Firms’ study of 501 people in the U.S., Nike’s marketing campaign, “You Can’t Stop Us,” incorporates inclusive marketing that appeals to its target audience — 46% of consumers were likely to make a purchase after viewing the ad.…

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Sainsbury’s announces mass rollout of plant-based own brand teabags in stores

Stuart Mitchell

Sainsbury’s is announcing the mass roll out of its first plant-based own brand tea bag from June 2021. The innovative move comes as part of Sainsbury’s ongoing commitment to halve plastic packaging by 2025 and the company’s pledge to become Net Zero in its own operations by 2040. Sainsbury’s current own brand teabags are made up of 75% natural fibres and 25% oil-based plastic sealing material (polypropylene). This sealing material is important to ensure the teabag remains intact and that tea leaves don’t seep into the cup. However, Sainsbury’s has…

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Ad Council Announces NBCUniversal’s Linda Yaccarino as Board Chair

Stuart Mitchell

Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal, has been named Chair of the Ad Council’s Board of Directors. She succeeds David Fischer, Chief Revenue Officer of Facebook, and will serve in the role until June 30, 2022. Since the organization’s founding, the Ad Council has been at the forefront of leading the communications industry’s social impact efforts. Its Board of Directors is comprised of a prestigious group of senior marketing and media executives who provide expertise, insights and financial support to ensure the Ad Council’s social good communication campaigns…

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Xylem Donates 300,000 Units of Personal Protective Equipment (PPE) to Essential Workers

Stuart Mitchell

Xylem, a leading global water technology company, has donated and delivered more than 300,000 pieces of Personal Protective Equipment (PPE) to frontline workers in 2020, working alongside its partners. The personal protective equipment went to healthcare facilities and to water utility operators working to keep essential services flowing in local communities. In March, Xylem began re-purposing some internal manufacturing capacity, including three-dimensional printing and injection molding, to develop protective face shields for essential workers. The program has continued through the year, as Xylem worked with distribution partners to deliver 150,000…

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