Day: 4 March 2021

Waitrose ranked first for efforts to reduce plastics in Greenpeace report as it confirms latest plans for refillables test

Stuart Mitchell

Waitrose has topped the EIA (Environmental Investigation Agency) and Greenpeace table of UK supermarkets for efforts to reduce plastics across its shops and products for the second year in a row. The report acknowledges that Waitrose reported an absolute plastic reduction of 6.1% since 2017 across both its own-brand and branded ranges – the lowest plastic use per unit market share of the supermarkets, while also highlighting its refillable pilot scheme.   Waitrose pioneered the launch of its refillable range in some of its shops in 2019 with ‘Waitrose Unpacked’…

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Sky sets ambitious 2025 target to increase its ethnic diversity and representation

Stuart Mitchell

In June last year, Sky announced a series of commitments to improve our approach to diversity and inclusion. Sky committed to invest £10million a year across its markets for each of the next three years to improve representation and progression of minority groups, make a difference in communities impacted by racism, and use the power of Sky’s voice and platform to highlight racial injustice. The commitments included an ambition to create new targets to improve ethnic diversity and representation throughout the organisation. Following these commitments, Sky undertook research into the…

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Sir Trevor McDonald voices WaterAid’s first animated advert in new approach for the charity

Stuart Mitchell

WaterAid has created a thought-provoking animated advert, The Girl Who Built A Rocket, as it explores new ways to engage the public in the global water crisis and the importance of the charity’s mission. The launch of the film, which features the voice of broadcasting legend Sir Trevor McDonald, links with the real world timing of three Mars missions going into orbit. The touching film tells the story of Fara, a little girl from Madagascar, who dreams of being an astronaut. She attempts to fly from her home on the…

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Aunt Jemima Rebrands As Pearl Milling Company

Stuart Mitchell

PepsiCo, Inc., has announced the debut of Pearl Milling Company, the new name of the pancake mix and syrup varieties previously found under the Aunt Jemima brand. Pearl Milling Company-branded pancake mixes, syrups, cornmeal, flour, and grits products will start to arrive in market in June 2021. Pearl Milling Company will offer people all their favorite pancake mix and syrup varieties in the same familiar red packaging previously found under the Aunt Jemima brand. Products will continue to be available under the Aunt Jemima name without the character image until June.…

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ACLU Launches New “Systemic Equality” Racial Justice Agenda

Stuart Mitchell

The American Civil Liberties Union has launched an ambitious effort to achieve racial justice, the Systemic Equality agenda. The agenda strives to dismantle a system deeply rooted in racist policies, practices, and attitudes that harm Black and Indigenous people of color. Through the Systemic Equality agenda, the ACLU will advance key policies to address this country’s legacy of racism and systemic discrimination and build a more equitable America for all. The organization will work with allies to use all of the necessary levers of government — including the legislative and…

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