CAP – Make sure the price is right: using reference pricing in ads

The ASA/CAP have released a post called: Make sure the price is right: using reference pricing in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA’s research into consumer understanding of reference pricing (e.g. ‘strikethrough’ prices, ‘was-now’ prices and RRP’s) showed that consumers have limited understanding of pricing practices in general, and reference pricing in particular, and have an expectation that reference…

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PRCA offers free coaching for small businesses

The Public Relations and Communications Association (PRCA) has launched a free coaching programme to help small business owners across the globe looking for advice and guidance on effective communication.  The programme is spearheaded by the Association’s PR and Communications Council, a think-tank for the industry that includes some of the industry’s most senior practitioners. The programme will connect small business owners with experienced PR practitioners within the PRCA network. It will offer up to 3 hours of free one-to-one support with each business owner to advise them on best practice…

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Julia and Hans Rausing launch £8 million ‘Youth Centre Recovery Fund’

Julia and Hans Rausing are pleased to unveil The Youth Centre Recovery Fund, an open application programme making £8 million available to charities running youth centres across England to support young people and youth services during the coronavirus pandemic. Youth centres across the country have seen declining financial reserves and loss of income associated with the lock-down restrictions. Studies from The National Youth Agency show 1 in 2 youth charities will be unable to meet operational costs within 12 months. UK Youth estimate there are 1.6 million children from a…

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Day of Wrk launches to help disadvantaged young people understand job roles

Thursday 18th March saw the launch of Day of Wrk, an initiative which is aimed at helping disadvantaged young people understand the realities of job roles and what they really entail, by providing a series of authentic day-in-the-life stories. Day of Wrk features contributors from a variety of industries, including marketing, teaching and journalism and from a variety of diverse backgrounds. The initiative ultimately aims to help disadvantaged young people gain the confidence to apply for various job roles through truly understanding what a certain role entails day-to-day. Day of…

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Lloyds Banking Group on its way to planting 10 million trees by 2030

Lloyds Banking Group planted 1 million trees over the last year as part of its ambition to help finance a green recovery and reduce the impact of climate change across the UK. Working alongside the Woodland Trust, the 10 year partnership focuses on planting new woodlands, expanding local community volunteering and providing support for the farming and agriculture sector. The partnership will significantly help towards the reforestation of the UK, increase the UK carbon sink and ultimately improve access to nature for people across the UK. It is estimated that…

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