Month: March 2021

Introducing Fuse – the new global podcast from the PRCA

Stuart Mitchell

The world’s largest professional PR body will launch a brand new podcast focused on influence and innovation for PR, Marketing and creative professionals around the world. The podcast – led by broadcaster pioneer Dan Gold MPRCA – promises a fresh approach to communications and marketing insight. Drawing on the expertise of a global network of professionals, Fuse aims to showcase cutting edge practice, challenge conventional thinking and inspire new ways of working. The fifteen-minute, bi-weekly podcasts will be essential-listening for future-facing professionals eager to stay ahead of the issues, trends challenges facing…

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TSB sets out pathway to net-zero carbon and commits to science-based targets

Stuart Mitchell

TSB has unveiled its plans to hit net-zero carbon emissions by 2030, a key commitment in its responsible business strategy, the ‘Do What Matters Plan’ – launched in July last year. The bank will deliver a net-zero carbon pathway that meets international standards, can be independently validated, and only offsets carbon as the last resort. In 2019 TSB baselined its own carbon emissions and built a comprehensive understanding of the sources of those emissions. This informed the decision to buy all the bank’s electricity from renewable sources, but also allowed…

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Charmin® Rolls Out First-Ever NFT(P)

Stuart Mitchell

Charmin has released its NFT(P) crypto collection – three original pieces of digital TP art celebrating Charmin’s mission to help everyone Enjoy the Go both in real life and virtually. Charmin will be rolling out the auction of the first-ever NFT (non-fungible token) art by a toilet paper brand with proceeds benefitting Direct Relief. The art is a cryptocurrency token which certifies ownership of the digital file using blockchain technology. The NFT(P) presents a brilliant toilet paper aesthetic with soft but durable textures, making it a true centerpiece of your…

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CAP – Make sure the price is right: using reference pricing in ads

Stuart Mitchell

The ASA/CAP have released a post called: Make sure the price is right: using reference pricing in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA’s research into consumer understanding of reference pricing (e.g. ‘strikethrough’ prices, ‘was-now’ prices and RRP’s) showed that consumers have limited understanding of pricing practices in general, and reference pricing in particular, and have an expectation that reference…

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PRCA offers free coaching for small businesses

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has launched a free coaching programme to help small business owners across the globe looking for advice and guidance on effective communication.  The programme is spearheaded by the Association’s PR and Communications Council, a think-tank for the industry that includes some of the industry’s most senior practitioners. The programme will connect small business owners with experienced PR practitioners within the PRCA network. It will offer up to 3 hours of free one-to-one support with each business owner to advise them on best practice…

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