Day: 2 April 2021

Clear Channel and JCDecaux unveil The Moment For Trust research

Stuart Mitchell

The top qualities that today’s consumers are demanding from brands in the post-pandemic era have been revealed by Clear Channel UK and JCDecaux UK, as they launch the findings of their new consumer confidence survey. The research, which involved 1,000 UK consumers, reveals that the top three brand qualities to build trust with UK consumers are product quality (76%), value for price (72%) and transparency (62%). Whilst eco-friendly practices ride high on the national agenda, it’s interesting to see that social responsibility (56.39%) and environmental sustainability (56.27%) sit further down…

Read More

CAP – As it’s Easter, lettuce take a look at some bunny rulings

Stuart Mitchell

The ASA/CAP have released a post called: As it’s Easter, lettuce take a look at some bunny rulings. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is just around the corner and soon ads will be full of pastel colours, daffodils and chocolate eggs. Often at Easter time we discuss religion and offence – but for a bit of added variety this year…

Read More

Respira has successfully closed an equity investment from Capricorn’s Sustainable Investors Fund, a fund focused on sustainable and impact investment managers

Stuart Mitchell

Respira, an international carbon offset finance house specializing in tailored offset schemes across multiple sectors, has announced an equity investment in the first quarter of 2021 by Capricorn Investment Group’s Sustainable Investors Fund, which aims to catalyze movement of institutional capital towards asset managers with high-quality approaches to sustainability.  The investment will allow expansion of Respira’s portfolio-based approach to the carbon offset market. Acting as an investment principal with secured, long-term contracts with diversified worldwide carbon offset projects, Respira offers businesses the architecture to “progressively achieve emissions reductions targets.” This…

Read More

Simply Business Announces Three Year Partnership With Mental Health Charity Mind

Stuart Mitchell

 Simply Business, one of the UK’s largest providers of small business insurance, has announced a three year charity partnership with mental health charity, Mind. Funds raised from the partnership will enable Mind to continue to provide its information and support services for everyone experiencing a mental health problem. This includes the Mind Infoline – a confidential help and support line – and Side by Side, the charity’s online peer support community which provides a safe space for adults to talk about their mental health problems and connect with others.  Demand…

Read More

New app Kynder chooses Moneyhub to help revolutionise charity fundraising by turning everyday spending into microdonations

Stuart Mitchell

New app Kynder has chosen market leading data and intelligence platform, Moneyhub, to support them on their journey to transform charitable fundraising. By turning every transaction into an automated micro-donation, users can donate regularly as they go about their everyday lives.  The last twelve months have been particularly hard for charities with many of the traditional ways of donating and fundraising off limits due to social restrictions. Indeed, according to research, 54% of charities will need to close their doors unless the situation improves*. Kynder is seeking to introduce a…

Read More