Day: 25 April 2021

Ethical Marketing News Podcast

Stuart Mitchell

We’ve been looking into the idea of creating an Ethical Marketing News Podcast, just a series of interviews and chat about Ethical Marketing, maybe a bit about new campaigns and a chance for Ethical Marketers to talk to us about their thoughts on the industry at large and the ethics in particular. If anyone is interested in being featured and interviewed/chatted to in this, tell us your thoughts on ethical marketing and the industry. We will look to hold these conversations over zoom, and just see how it workd out!…

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Ethical Marketing News Podcast

Stuart Mitchell

We’ve got some great guests already signed up for the new Ethical Marketing News Podcast, if anyone is interested in being featured and interviewed/chatted to in this, and has an interesting take on wthical marketing, tell us your thoughts on ethical marketing and the industry. We will look to hold these conversations over zoom, and just see how it workds out! Thanks to those who have contacted me, I’m still working out running orders and seeing what we can fit in but I will get back to all of you…

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Carbon emissions drop 15% despite more people admitting to not taking action to cut carbon

Stuart Mitchell

The UK’s carbon emissions dropped by 15% during the pandemic overall compared to the year before, according to analysis compiled by Lloyds Banking Group in partnership with the Carbon Trust.  The analysis considered the impact on carbon emissions resulting from changing consumer spending behaviour across six categories: food and drink, fuel, commuting, airlines, electrical stores and clothing stores.   Restrictions on international and domestic travel as well as the increase in working from home have been significant factors in the drop in carbon emissions. Emissions from commuting reduced by two thirds…

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Morgan Sindall Construction sets out bold carbon reduction strategy

Stuart Mitchell

Morgan Sindall Construction has unveiled a new and transformational approach to collaborative carbon reduction, designed to support its customers in achieving their environmental ambitions and help meet the company’s own target of Net Zero Carbon by 2030. Decarbonising Communities will harness the combined expertise of Morgan Sindall Construction’s customers, employees and supply chain partners to change the way buildings are designed and constructed, in order to reduce the amount of carbon associated with each built asset. Crucially, this will include a focus on reducing carbon emissions within their supply chain…

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P&G Aims to Improve Portrayal of “Black Life” on Screen, Expands Inclusion Efforts for Black Creators

Stuart Mitchell

Procter & Gamble have announced the creation of an expansive content creation, talent development and partnership platform that enables and advocates for increased inclusion of Black creators across the advertising, film and television industries. Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators in a way that improves their trajectory for long-term success. The anthem film “Widen The Screen” premiered during the 2021…

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